Daniel Dao has led some of the industry’s most famous sports and entertainment activations, and now leads Havas Sports and Entertainment in the U.S. as Executive Vice President, Managing Director.
He began his marketing career on the road, managing a national tour for Coca-Cola while in college. Since then, Daniel has worked in over 70 countries and crisscrossed the globe more times than he can count on behalf of projects like the FIFA World Cup™ Trophy Tour and the Olympic Torch Relay. The grassroots activation toolkits he created to support the 2007 Live Earth concert were used in 130 countries at 10,000 events to reach millions of people.
When not working, Daniel plays golf and enjoys spending time with his wife and dog in the Georgia mountains.
Amanda Daniels has project-managed iconic global integrated marketing campaigns during her storied career.
During her 15 years at the agency, her fearlessness has been key to her success in leading projects for brands such as Harley-Davidson, Samsung, IndyCar, and burn Energy Drink’s Lotus F1 sponsorship. Embedded within the local Coca-Cola offices, she also has managed Coca-Cola’s sponsorships of the 2008, 2010 and 2012 Olympic Games, in addition to Coca-Cola’s Olympic Torch Relay and Games Time Experiential sponsorship for the 2016 Olympic Games in Rio de Janeiro.
A natural adventurer, Amanda has lived her working life in Vermont, Atlanta, Beijing, London, New York City and Rio de Janiero. She currently resides in Atlanta.
Jenna has spent her career forging successful partnerships between brands and entertainment properties.
She began her career at Grey Global Group before moving to WPP’s M&A group to focus on entertainment investments and acquisitions. At The Leverage Group (now ESP Properties) she led all Business Development efforts and was responsible for clients such as National Geographic Entertainment and the TriBeCa Film Festival. More recently, Jenna helped launch United Entertainment Group (UEG), a joint venture with United Talent Agency, managing entertainment marketing efforts for P&G Beauty & Grooming brands. She's served as executive and functional lead across all client teams at Cake Group US for the past 5 years, before its merger with ignition to form Havas Sports and Entertainment.
Outside of work, Jenna enjoys being retweeted and running with her golden retriever, Bailey.
Valeria Herzer has shaped the strategies of iconic global brands and delivered innovative campaigns that successfully connected brands and consumers through the things they truly care about.
She has led the strategic and creative development of integrated campaigns for brands and their partnerships with properties such as FIFA World Cup, the Olympic Games, Ubisoft's Just Dance franchise, and eSport's League of Legends. Now Valeria provides consulting for brands that want to leverage the power of passion point marketing by identifying strategic partnerships and helping brands determine the right areas in which to play, in particular around gaming and eSports. During her storied career, Valeria has worked on diverse brands including The Coca-Cola Company, Powerade, Burn, Danone, Goodyear, TracFone and the Paris Saint-Germain Football Club.
In her free time, Valeria is an avid traveler, music lover and sports junkie, with a special affinity for rugby, soccer and surfing. Having lived in many countries across the globe, Valeria speaks fluent Portuguese, French and English.
Richard Maclachlan explores the world with a keen sense curiosity by immersing himself in new cultures throughout his global adventures. Luckily, as a Vice President, Richard has been able to fulfill his curious nature through his trek across 12 Canadian cities as he brought the first ever FIFA Women’s World Cup™ Trophy Tour to life; through his brief time in St. Petersburg, Russia for the Olympic Torch Relay; and through his biggest adventure with HSE, when he spent 8 months circling the globe to 90 different countries to execute the largest experiential program in history with the FIFA World Cup™ Trophy Tour.
Richard is frequently seen globetrotting, but when he decides to head home for a little R&R, you could probably find him with a fishing pole in one hand and a Cosmo in the other (don’t ask).