MCM Worldwide asked us to promote their 2015 Holiday collection of luxury leather goods and drive traffic to their newly revamped e-commerce site.
The MCM consumer is a young, social, HNW individual who expresses their personality through accessories. Their primary passions are entertaining and nightlife.
We created a story about a modern couple debating which holiday party to attend. But they didn't debate with words. Their clothes and accessories, at times uptown chic and at times downtown gritty, showed which party they each wanted to attend.
We built the video on the Cinematique interactive/shoppable platform allowing every item to link directly to a product page on mcmworldwide.com. And we leveraged behind-the-scenes assets for social amplification.