Chandon challenged us to create the summer’s most anticipated and brag-worthy experience to bring the spirit of the brand to life for consumers and press.
In order to get millennial women to drink more Chandon, we used their passions – fashion, arts and culture, social gaming and beauty – as context for our experience.
Our Chandon American Summer Fête was the talk of the town. We brought Napa Valley to New York by infusing the brand’s French heritage and innovative American spirit into every aspect of the experience. By transforming New York City’s premier High Line from an urban landscape to a chic getaway, we gave millennial women an excuse to catch up with their friends.
We leveraged an elite group of Instagram influencers to promote the event on social media and encourage consumers to RSVP and invite their friends. Guests were greeted with a bottle of the new limited edition Chandon American Summer bottles and a handmade flower crown from local florist, Julia Testa. They sipped on bubbly and snacked on macarons while listening to the tunes of DJ Jilly Hendrix and surprise musical guest, POWERS.
bottles of Chandon consumed