Havas Sports & Entertainment

Our work

Veet Locas Lindas

Challenge

Create positive brand perception

Introduce a new hair removal technology in a saturated market

What We Did

Use e-entertainment and Facebook to build a strong relationship with consumers. Implement a SoMe strategy on Facebook. Launch a contest on TV, social media, radio and POS. Create a virtual space for women to express themselves.

Results

Average time spent on site was 5mn (3x over the market average)

53,000 visitors in 30 days

76,000 new Facebook fans

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