Veet Locas Lindas
Create positive brand perception
Introduce a new hair removal technology in a saturated market
What We Did
Use e-entertainment and Facebook to build a strong relationship with consumers. Implement a SoMe strategy on Facebook. Launch a contest on TV, social media, radio and POS. Create a virtual space for women to express themselves.
Average time spent on site was 5mn (3x over the market average)
53,000 visitors in 30 days
76,000 new Facebook fans