Together with the XV
Havas SE has been working with Orange around its partnership with rugby since 2007. In this digital campaign, we were tasked with getting fans excited for the French National Rugby team's game against England in February 2014.
What We Did
Created for the first time ever a platform that allowed fans to have their profile pictures featured on the back of a National Team jersey.
5,000 Facebook fans had their face incorporated in the players' numbers.
Scored some of the best results in the history of Orange sport's platforms.
+12,000 Facebook fans
+13% engagement on Facebook
50,000 Likes and 10,000 comments.
#DerriereLesBleus tweeted 6500 times. 2200 retweets in a day.
Several stages of targeted media communications allowed us to place the jersey on TV channels, such as BFM TV, JTSport, Itélé, Intégrale Weekend, talking about the game.