Havas Sports & Entertainment

Our work

Talion

Challenge

To create the first cinema quality series, exclusively for mobile, designed for the largest Colombian mobile carrier, Claro and its users.

What We Did

Produced a series of 13 drama and suspense filled, 2 minute episodes with 3 different endings to be chosen by consumers. Every week subscribers received a chapter on their smartphones and content was available 24hrs a day.

Results

9 million Claro users visited the mobile site.

+3.5 million SMS were sent announcing each new episode.

+250,000 users were invited to watch Talion on the mobile site.

+680,000 views of the teaser on Youtube.

24,000 Facebook Likes.

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