To create the first cinema quality series, exclusively for mobile, designed for the largest Colombian mobile carrier, Claro and its users.
What We Did
Produced a series of 13 drama and suspense filled, 2 minute episodes with 3 different endings to be chosen by consumers. Every week subscribers received a chapter on their smartphones and content was available 24hrs a day.
9 million Claro users visited the mobile site.
+3.5 million SMS were sent announcing each new episode.
+250,000 users were invited to watch Talion on the mobile site.
+680,000 views of the teaser on Youtube.
24,000 Facebook Likes.