Havas Sports & Entertainment

Our work

Sparkasse - Serial Endorsers

The campaign, titled “Giro Sucht Hero” for Sparkasse, a leading German bank, featured a fully integrated communications campaign and an original, refreshing tone which was not commonly seen for the banking industry.

German comedians had to pit against each other to be crowned the new brand ambassador. The challenges they had to go through included choosing Sparkasse’s new theme song from a lineup of upcoming musicians, using Sparkasse’s mobile app to test football fanatics, a “Cake Delivery” race-car battle using geo-location information, and a “hideous holiday” with Sparkasse’s credit card.