Havas Sports & Entertainment

Our work

Snickers Pasabordo

Challenge

Reinforce the brand’s relationship with consumers

Help Snickers seamlessly move into a new sponsorship territory while staying true to its brand DNA and claim: “You are not you when you are hungry!”

What We Did

Create a partnership with “Pasabordo”, a Colombian pop duo, Create a new twist to the production of a music video, Launch a dedicated website, Invite 16 of the most loyal fans, via a dedicated Facebook and Twitter page, to a 12-hour video shoot with the band

The video shoot was made available on a multi-camera livestream.

Results

50,000+ views on YouTube in 1-week

18,200 people voted online

2,197,162 people reached on Facebook including 1,559,942 interactions with content posted

5,500 viewers for the 12-hour livestreaming

8,400 new fans on Facebook and 27,000 on Twitter

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