Havas Sports & Entertainment

Our work

Powerade Sports Academy

The Challenge

Deliver a once in a lifetime experience for born sportsmen from around the globe to live and train as an elite athlete during the London 2012 Olympic Games.

What we did

Designed and implemented a credible and exceptional sports academy experience for 56 participants from 14 Powerade markets across the globe.

Identified and managed more than 20 elite coaches and Olympians to deliver training and coaching sessions including Ian Thorpe & Sergei Bubka.

Organised experiences at the Olympic Park, Chelsea FC and around the city to give participants the full London 2012 experience.

Empowered participants to create daily content, using their own Powerade branded personal flip-cam, and share it via social media.