Havas Sports & Entertainment

Our work

NFL Experience

The Challenge

To expand the NFL's popularity, introduce the game to new audiences globally and increase fan interest, the NFL tasked us with bringing to life a roadshow that resonated with their core demographic of teens/young adults.

What We Did

Produced an engaging, hands-on, “training day” themed experience, consisting of four interactive stations: Skills Challenge, Chalk Talk, Kids Zone, and Digital Media Room. Data capture and digital photo/social media-linked opportunities were integrated throughout. Four events were held in Canada followed by a multi-city tour in Mexico.


25,000 fans participated in live events, 150,000 social media impressions.

10 million total impressions across all channels.