To expand the NFL's popularity, introduce the game to new audiences globally and increase fan interest, the NFL tasked us with bringing to life a roadshow that resonated with their core demographic of teens/young adults.
What We Did
Produced an engaging, hands-on, “training day” themed experience, consisting of four interactive stations: Skills Challenge, Chalk Talk, Kids Zone, and Digital Media Room. Data capture and digital photo/social media-linked opportunities were integrated throughout. Four events were held in Canada followed by a multi-city tour in Mexico.
25,000 fans participated in live events, 150,000 social media impressions.
10 million total impressions across all channels.