Havas Sports & Entertainment

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Latin Motivus

Challenge

Position NIVEA Q10 as a standard part of the “Bikini Operation” (Spanish term for a complete pre-beach treatment), together with dietary and exercise routines.

What We Did

During the Summer 2012: NIVEA offered Spanish women extra motivation toget them in shape and reinforce the 3 step “BIKINI OPERATION” system…a motivation every woman can relate to: Latin Motivus

Results

Highest reach of all NIVEA campaigns to date

More than 18.000 new Facebook fans in 2 weeks

Great reception and coverage by sectorial (free!!!) media !

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