Position NIVEA Q10 as a standard part of the “Bikini Operation” (Spanish term for a complete pre-beach treatment), together with dietary and exercise routines.
What We Did
During the Summer 2012: NIVEA offered Spanish women extra motivation toget them in shape and reinforce the 3 step “BIKINI OPERATION” system…a motivation every woman can relate to: Latin Motivus
Highest reach of all NIVEA campaigns to date
More than 18.000 new Facebook fans in 2 weeks
Great reception and coverage by sectorial (free!!!) media !