Havas Sports & Entertainment

Our work

Atos: Content, Social Media and PR

The Challenge

Position Atos at forefront of business technology innovation and ‘own’ the IT category at London 2012.

Reach at least 30% of the 5,000 key business decision makers.

Create content to leverage across social media platforms and PR.

What we did

Created a thought leadership platform driven by a magazine called ascent: a vision for sport and technology. Involved 20 key figures across world of sport, business and technology including Lord Coe and Jacques Rogge.

Tailored and leveraged content and film across social media and B2B seminars.

More than 50% of the 5,000 CxOs reached through online downloads and live presentations.

Generated £1.25million in PR coverage across 15 markets, with 800+ pieces of Atos Olympic coverage.

Coverage across 15 markets reaching up to 75 million people.

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