Havas Sports & Entertainment

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January 3rd 2012

An exclusive study carried out by Havas Sports & Entertainment, Havas Media’s global sports and entertainment communication network.

With the 2012 Games in London approaching ever-so quickly, this study gives a picture of where the main sport nations stand today.

The ranking takes into account all current podium athletes (first, second, and third place) in World Championship events  in 53 sports and 153 disciplines — covering world class events such as the FIFA World Cup, all the way to sports which garner very little  media attention.

The leaders remain unchanged since 2006

The three world sport powerhouses (USA, China and Russia) are still 1st, 2nd and 3rd (respectively) unchanged since 2006. The number of medals they have won has decreased however with the exception being the Chinese who, this year, have reversed recent trends and continue to put pressure on the Americans, notably thanks to their strong gold medal ratio (45%) for which they are ranked first in the world.

The European leaders, Germany and France, come in 4th and 5th place.

France (97 gold medals) came in 5th place and are approaching the Germans with 15 additional podium spots than in 2010.

A group of challengers between 6th and 16th place, each with more than 30 gold medals.

In this group we find a group of countries that have heavily invested in developing their sports infrastructure and have a strong ranking mainly due to their performances at the Olympics.

Brazil (17th) made the most progress of Top 20 countries with a nine place jump.

The effects of the 2016 Olympic Games in Brazil can already be seen on sporting results. Overall in 2011 Brazil picked up 12 additional titles. They are ranked 13th globally considering only Olympic disciplines moving up 14 places compared to 2010.

Countries gaining momentum as we approach London 2012

France appears to be prepared for the London Games gaining two places overall among Olympic disciplines jumping from 7th to 5th. Japan and Kenya also progressed nicely the year before the Games.

A group of countries (Brazil, Canada, Iran, Argentina, the Czech Republic and Thailand) can see Olympic success in their future having done very well in 2011.

Other counties, including Italy, Spain, Belarus and Ethiopia, are dangerously declining in the lead up to the Games.


For the seventh edition of this exclusive study, 52 different sports* encompassing 153 disciplines and 1,642 events have been screened. The ranking takes into account the gold, silver and bronze medals obtained by each nation in the following competitions: the last Olympic Games (summer and winter), the last world championships and, in some disciplines, the most recently published world rankings and most recent main events. Just as at the Olympics, the ranking is produced on the basis of the decreasing number of first places. Similarly, the principle of equality between sports is observed, with all gold medals having the same value, irrespective of the discipline.

*The 52 sports taken into account: Aerial Sports, American Football, Archery, Automotive, Badminton, Baseball, Basketball, Boxing, Canoe and Kayak, Climbing, Cycling, Deep Sea Diving, Equestrian, Fencing, Football, Golf, Gymnastics, Handball, Field Hockey, Ice Sports, Jet Ski, Judo, K1, Karate, Motorcycling, Orienteering, Parachuting, Pentathlon, Petanque, Roller skating, Rowing, Rugby, Sailing, Shooting, Ski, Snowboarding, Snowmobiling, Squash, Street Hockey, Surf, Swimming, Table Tennis, Taekwondo, Tennis, Track & Field, Triathlon, Twirling, Volleyball, Wakeboarding, Water Ski, Weightlifting, Wrestling, and Wushu

About Havas Sports & Entertainment

Havas Sports & Entertainment is Havas Group’s global sports and entertainment communication network.

Its 500 professionals offer strategic and operational support to brands, media and institutions. They work to connect brands to the world of sport, broadcast, films, music, gaming, arts, celebrities and causes by creating and delivering experiences and unique content for the consumer. Havas Sports & Entertainment’s core capabilities impact all areas of sponsorship and brand integration: ranging from strategic planning and communication platforms creation, rights negotiation, activation programs and implementation, to performance assessment.

Havas Sports & Entertainment international clients include:  Coca-Cola, adidas, Hyundai Kia, Castrol, Louis Vuitton, Orange, Veolia, Allianz, Mars, Repsol, Areva, Carrefour, BMI, Santander, EDF & EDF Energy, Puig, PSA Peugeot Citroën, Reckitt Benckiser, FxPro, sports organizations such as FIFA, the Argentinean Tennis Association, the Association of Tennis Professionals, the English Premier League, the International Cricket Council, 2011 Pan-American Games, the Annecy 2018 Bid Committee, the Ryder Cup 2018 French Bid, and media such as Sky TV, among others. Havas Sports & Entertainment is the official organizer of the Global Sports Forum Barcelona, alongside the City of Barcelona.

For more information please visit www.havas-se.com