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Seven46, part of the Havas Sports & Entertainment network, helps Tokyo 2020 to victory

One of the newest additions to the Havas Sports & Entertainment network has scored a significant ‘hat-trick’ of Olympic campaign successes.

Seven46, a specialist campaign and content consultancy, played a major role on Tokyo 2020’s bid win after also working on the successful London 2012 and Rio 2016 campaigns. The London-based agency was the lead strategic communications adviser to the Japanese bid, working on all aspects of global communication and marketing for almost two years. 

Seven46 Founding Partner Nick Varley said: “It’s been an honour and a pleasure to have been part of the Tokyo team that achieved this fantastic result and a privilege to work with strong leaders such as President Tsunekazu Takeda and Tokyo Governor Naoki Inose.”

“I’m thrilled that IOC members recognised that Tokyo will deliver an incredible Games, based on celebration and innovation, and building upon the success of London and Rio.”

Seven46 joined the Havas Sports & Entertainment (HS&E) network last year, in a strategic partnership focusing on major sporting events. The strength of the combined offering lies in a common passion and strong knowledge of the Olympic world, coupled with the international reach and breadth of services the HS&E network can offer, from strategic consulting to activation.

Lucien Boyer, President and Global CEO of HS&E added: “We’re extremely proud to have Seven46 within the Havas Sports & Entertainment family. Nick Varley and his team at Seven46 have contributed to the success of many bids worldwide by creating inspiring stories around major sporting events. We are very proud that ‘Discover Tomorrow’ was the cornerstone of our joint contribution to a successful bid and we look forward to a very successful Games in Tokyo.”

“At Havas Sports & Entertainment, we have a deep knowledge of the Olympic world, having worked with Olympic sponsors for over 20 years, helping them create meaningful connections with fans. The strategic partnership we have formed with Seven46 allows us to offer bidding cities and sport governing bodies a unique approach. We look forward to working with many more potential bidding cities to become the stage of the upcoming sporting celebrations.”

Havas Sports & Entertainment is the global brand engagement network of HAVAS.

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Notes to editors:

Contacts for press:
Julie Burley
Havas Sports & Entertainment
+44 (0) 207 759 2066
+44 (0) 7595 724 151

About Seven46:
Seven46 is a content marketing and campaign agency specializing in sport. Founded in 2006 by Nick Varley, who was part of the London 2012 bid team, it delivers inspiring content in print, online and at live events. It has worked on successful bids for the Singapore 2010 Youth Olympic Games, Rio 2016 Olympic and Paralympic Games, London 2017 World Championships in Athletics and, most recently, the Tokyo 2020 bid team.

Among its other clients are Atos, the International Rugby Board, the International Association of Athletics Federations, the Badminton World Federation, the International School Sports Federation and the International Paralympic Committee.

Havas Sports & Entertainment
Havas Sports & Entertainment is the global brand engagement network of HAVAS.

Part of HAVAS MEDIA GROUP, our 35 offices in 20 markets include Havas Sports & Entertainment and ignition agencies.

Our ambition is to be the best at connecting brands with people via their passions using creativity, media and technology to deliver experiences, content and social engagement.

Together we are 500 colleagues with a diverse set of skills and backgrounds, delivering the best in strategy, research, brand communication, activation and live experience globally. This enables us to provide our clients with customized solutions based on a deep understanding of what binds people together into communities: shared passions.

Havas Sports & Entertainment agencies strategically assess how brands can create meaningful relationships with people leveraging their passion for sport and entertainment through content, SoMe, PR, and social experiences.

ignition delivers large-scale experiential marketing campaigns through socially conscious, sustainable events.

Our network benefits from the expertise of two strategic partners: Benza, our experiential marketing partner in Brazil, and London based Seven46, specializing in editorial communications and bid campaigns.

International clients include:  adidas, Atos, BBVA, BMW, BP, The Coca-Cola Company, Danone, Delta Air Lines, EDF, ESPN, Hyundai, Kia, Lloyds Banking Group, LVMH, Mars, Nike, Orange, Procter & Gamble, PSA Peugeot Citroën, Puig, Reebok, Reckitt Benckiser, Santander, the United Nations Foundation, Victoria’s Secret, and YouTube and sports organizations such as Roland Garros, the Argentinean Tennis Association, the English Premier League, FIFA, the French Golf Federation, the International Rugby Board, the Italian Rugby Federation, Major League Baseball, and the National Football League. 

Further information can be found at www.havas-se.com and www.ignition-inc.com.

Follow us on Twitter at @Havas_SE

Havas Sports & Entertainment is the official organizer of the Global Sports Forum.