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Havas Sports & Entertainment (HS&E) has today announced a strategic partnership with content marketing agency Seven46.  Olympic and major event bid specialists, Seven46 will be based in the HS&E London office, and is already working on projects with HS&E offices across the network.

The partnership forms part of Havas Sports & Entertainment’s strategy to strengthen its global sports offer in the run-up to the London 2012 Olympic and Paralympic Games and the 2014 FIFA World Cup ™ Brazil. 

Seven46 founder, Nick Varley, worked on London’s successful 2012 bid, and was one of the core team members responsible for its acclaimed final presentation.  Subsequently, Seven46, has worked on the Rio 2016 bid, the International Rugby Board’s successful campaign for Rugby Sevens to join the Olympic Programme and, most recently, London’s winning bid to host the 2017 World Championships in Athletics.

Lucien Boyer, Global President & CEO of Havas Sports & Entertainment commented:

“This partnership will significantly strengthen the offering to our current client-base -- which includes more than 50 sports governing bodies, clubs and bids worldwide -- and beyond.

“Nick Varley is a leader in the development of compelling and meaningful campaigns in sport and his Seven46 team is an outstanding addition to our network.  We are already working effectively together on a number of projects and look forward to a range of exciting, global, collaborations, in the sports and Olympic world, with them. ”

Nick Varley, Founding Partner of Seven46 added:

“We’re delighted to join the HS&E network. We’ll continue to offer clients all the benefits of a specialist agency but now with the additional backing and broad services of an extensive global network.”  

Part of Havas Media, the Havas Sports & Entertainment network includes 36 offices across 20 countries and comprises the Cake Group and ignition brands.  The network helps sports clubs, brands, governing bodies and bids develop meaningful relationships with their audiences and clients including: The English Premier League, Chelsea FC, ‘Gabon 2012’ (The African Nations Cup), and the winning French 2018 Ryder Cup Bid, and Olympic Sponsors: The Coca-Cola Company, EDF, BMW, Eurostar, Lloyd’s Banking Group and others.



For further information contact:  

UK: Dan Connolly
M: +44 (0) 7832 126 775

About Havas Sports & Entertainment

Havas Sports & Entertainment is the global brand engagement network of Havas.

Part of Havas Media, our 36 offices in 20 markets, which include the Havas Sports & Entertainment, Cake Group and ignition agencies, deliver strategically sound creative solutions based on insight, experience and a deep understanding of what binds people together into communities: shared passions.

Our ambition is to create meaningful relationships between brands and people through their passions using creativity, media and technology.  Whether it is sponsorship, content creation, partnerships, celebrity endorsement, social networks, live brand experiences, bespoke or off the shelf, we recommend pioneering engagement solutions to ensure an ongoing conversation with brands’ current and future fans.

Havas Sports & Entertainment’s international and Olympic-related clients include:  adidas, Atos, BBVA, British Airways, The Coca-Cola Company, EDF, Hyundai, Kia, Lloyds Banking Group, LVMH, Orange, Procter & Gamble, Santander, Sony, and Yahoo! and sports organizations such as the Argentinean Tennis Association, the English Premier League, FIFA, the French Golf Federation, the Italian Rugby Federation and Roland Garros Further information can be found at www.havas-se.com

Havas Sports & Entertainment is the official organizer of the Global Sports Forum Barcelona, the world’s leading exchange platform for sports, alongside the City of Barcelona.

About Havas Media

Havas Media, the global media network of Havas, is one of the world’s fastest growing media groups having grown from 10 markets in 1999 to 122 markets in 2012. Further information can be found at www.havasmedia.com

About Seven46

Seven46 is a content marketing and campaign agency specializing in sport.

Founded in 2006 by Nick Varley, who was part of the London 2012 bid team, it delivers inspiring content in print, online and at live events. It has worked on successful bids for the Singapore 2010 Youth Olympic Games, Rio 2016 Olympic and Paralympic Games and, most recently, London 2017 World Championships in Athletics.

Among its other clients are the International Rugby Board, London 2012 and the Olympic Park Legacy Company.