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ignition wins Event Marketer's Grand Ex Award

On May 6 in Chicago, ignition President Mikey Hersom and nine other ignitors and Coca-Cola execs attended the Event Marketer Magazine's Annual Ex Awards. ignition proudly took home the ultimate supreme of all brand experience awards - the Grand Ex Award for the London 2012 Olympics Experiential Program for Coca-Cola along with three more awards for Best Olympic Campaign, Best Use of Technology (for Coca-Cola Beatbox) and Best Global Campaign.

This is a huge opportunity for ignition to leverage themselves as a leader in the industry as well as the culmination of 17 years of partnership between Coca-Cola and ignition. This marks their first Grand Ex Award, totaling 18 Ex Awards in nine years.

Mikey Hersom commented: "At ignition, we are continually reinventing ourselves to stay ahead of the pack. We, as experience-based experts are expected to have a mastery of much of the marketing mix. The game has changed for us, and the industry is closer to the center of core creative ideas than ever before. We are strategists, storytellers, state-of-the-art developers, tech-savvy designers, but above all, people teeming with positive human energy.

"The London 2012 Olympic Campaign exemplifies all of these expanded skills in an increasingly demanding marketplace, and we are proud to continue to have the audacity to do what has never been done before."