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IAAF appoints Havas Sports & Entertainment as its lead global PR agency

IAAF appoints Havas Sports & Entertainment as its lead global PR agency

4th June, 2014, London: Havas Sports & Entertainment (HS&E), the global brand engagement network of the Havas Group, has been appointed as the corporate PR agency of the International Association of Athletics Federations (IAAF) following project work in 2013 where they developed a corporate communications strategy.  As part of this new two-year brief HS&E will help the IAAF promote its 2014 - 2016 strategic plan, which features a range of innovations and social inclusion initiatives, to showcase athletics’ status as the number one Olympic sport.

Founded in 1912 and based in Monaco, the IAAF is responsible for the administration and organisation of major athletics competitions worldwide, which form part of the World Athletics Series; these include the World Championships and the Diamond League events. 

HS&E will be delivering the PR programme in partnership with sister agency Seven46 who have been The IAAF’s corporate editorial agency since 2008.

At this year’s SportAccord Convention in Turkey, HS&E helped the IAAF launch its new social responsibility programme; Athletics for a Better World (ABW).  Pioneered by IAAF President Lamine Diack, ABW will use the global reach and universality of athletics as a platform for social good in the areas of peace, social inclusion, health and religion.

Commenting on the appointment, Nick Davies, IAAF Deputy Secretary General said: “The IAAF is delighted to welcome Havas Sports & Entertainment into the athletics family as our corporate PR agency.  They’ve been integral to the development of our 2014-16 communications plan and are already playing a crucial role, this year, in helping us become more active in the international sports community.

“This partnership builds on a long-term relationship with Seven46 and will enable us to benefit from HS&E’s global network and deep experience in the sports industry with both federations and commercial brands.”

President & Global CEO, HS&E, Lucien Boyer added: “Athletics is the world’s most universal sport and has the power to change lives by getting more people running, jumping and throwing.

“This fits perfectly with our ‘meaningful brands’ philosophy so we are thrilled to be working with the IAAF to help them play an active leadership role in the global sports community as the number one Olympic sport.”

You can find out more about Athletics for a Better World and The IAAF by visiting iaaf.org/athletics-better-world.

Havas Sports & Entertainment UK clients include Coca-Cola, The FA, AEG, Sport England and Yahoo!

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About the IAAF

The International Association of Athletics Federations (IAAF) is the international governing body for athletics. Founded in 1912 at its first congress in Sweden, the IAAF has a total of 212 members divided into 6 area associations. It was established to fulfil the need for a world governing authority, for a competition programme, for standardised technical equipment and for a list of official World records.

Led by President Lamine Diack, the IAAF is responsible for organising many major athletics competitions worldwide as part of the World Athletics Series including the World Championships and the Diamond League events. There will be five World Athletics Series events in 2014 alone and as true reflection of the global nature of athletics, these will be held on four different continents.

And for the first time, the IAAF will be launching the World Relays, which will be held in May 2014 in the Bahamas. The IAAF is the world's most universal sport, as well as being the number one summer Olympic sport.