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Havas Sports & Entertainment unveils the 8th edition of the Great Nations of Sport ranking

Press Release –28  January 2013

The 8th edition of the Great Nations of Sport ranking

Now in its 8th consecutive year, Havas Sports & Entertainment’s Great Nations of Sport ranking reveals where the main sport nations stand today.

The ranking takes into account all current podium athletes (first, second, and third place) in World Championship & Olympic events across 53 sports and 154 disciplines, totaling 5,108 medals.

The USA confirms its dominance thanks to London 2012

The three most powerful sporting nations (USA, China and Russia) remain in 1st, 2nd  and 3rd place, respectively, since 2006. Nevertheless, 2012 marks the overwhelming dominance of the United States. China has been hot on the heels of the USA since 2005 (25 gold medals behind in 2011) thanks to its stellar performance playing at home during the Beijing 2008 Summer Games. In 2012 however, the gap with the USA widened, reaching 57 gold medals, despite China’s having the highest ratio of gold medal of all countries (44% vs the USA’s 37%).

France moves up to 4th place, becoming the #1 sport nation in the EU

With 103 gold medals, France moves into 4th place and overtakes Germany, achieving its best ranking since 2005 and leading the EU countries, even in spite of the UK’s strong home performance at London 2012. Winning medals in 76 disciplines, France is second only to the USA in the number of disciplines the country has placed in.  French athletes excel in both team and individual sports, as well as summer and winter sports.  France ranks first in handball, second in canoe/kayak and judo, and third in basketball.

The USA and France are successful across disciplines

France and the United States win medals in around 53% of the disciplines covered by the study, demonstrating an impressive range of athletic skill. This wide range of success across disciplines corresponds to a strong sport infrastructure that ensures that athletes have the necessary equipment to be competitive in a wide range of disciplines.

China and Spain win big in a few core sports

China (2nd) and Spain (13th) owe their success to their focus on a limited number of disciplines in which they excel.  China brought home medals in 43 of the 154 sport disciplines (28%), meaning that the #2 gold medal winning nation picked up a lot of medals in relatively few disciplines. For example, China won 32 medals in shooting, 30 medals in artistic gymnastics, 24 medals in diving and 21 medals in table tennis. Their biggest success has come from a few core sports where they leave little room on the podium for other nations.

Spain, to a much lesser extent, has adopted a similar strategy, performing extremely well in sports that receive mass media attention, such as Formula 1 racing, football (they are UEFA Euro 2012 champions), basketball (European champions and silver Olympic champions) and tennis.

The Methodology

For this exclusive study, 53 different sports encompassing over 154 disciplines and 1,644 events have been screened closely. The ranking takes into account the gold, silver and bronze medals obtained by each nation in the following competitions: the last Olympic Games (summer and winter), the last world championships and, in some disciplines, the most recently published world rankings and most recent main events. In total, 5,108 medals were taken into consideration. Just as at the Olympics, the ranking is produced on the basis of the decreasing number of first places. Similarly, the principle of equality between sports is observed, with all gold medals having the same value, irrespective of the discipline. 115 countries won at least one medal.

To learn more about the study:

Global: Julia Furman
julia.furman@havas-se.com

T: +33(0) 1 58 47 82 72

About Havas Sports & Entertainment

Havas Sports & Entertainment is the global brand engagement network of HAVAS.

Part of HAVAS MEDIA GROUP, our 35 offices in 20 markets include Havas Sports & Entertainment and ignition agencies.

Our ambition is to be the world’s best company at connecting brands with people via their passions using creativity, media and technology to deliver experiences, content & social engagement.

Havas Sports & Entertainment’s 550 colleagues are a mosaic of diverse skills and backgrounds, bringing together the best in strategy, research, brand communication, activation and live experience globally to provide our clients with customized solutions based on a deep understanding of what binds people together into communities: shared passions.

Havas Sports & Entertainment agencies strategically assess how brands can create meaningful relationships with people leveraging their passion for sport and entertainment through content, SoMe, PR, and social experiences.

ignition delivers large-scale experiential marketing campaigns through socially conscious, sustainable events.

Our network benefits from the expertise of two strategic partners: Benza, our experiential marketing partner across Brazil, and London based Seven46, specializing in editorial communications and bid campaigns.

Havas Sports & Entertainment’s international clients include:  adidas, Atos, BBVA, BMW, BP, The Coca-Cola Company, Danone, Delta Air Lines, EDF, ESPN, Hyundai, Kia, Lloyds Banking Group, LVMH, Mars, Nike, Nintendo, Orange, Procter & Gamble, PSA Peugeot Citroën, Puig, Reebok, Reckitt Benckiser, Santander, the United Nations Foundation, Victoria’s Secret, and Yahoo! and sports organizations such as the Argentinean Tennis Association, the English Premier League, FIFA, the French Golf Federation, the Italian Rugby Federation and Roland Garros.  Further information can be found at www.havas-se.com or follow us on Twitter at @Havas_SE

 Havas Sports & Entertainment is the official organizer of the Global Sports Forum. www.globalsportsforum.org

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