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Havas Sports Expertise Powered by Cake Creativity

Brand engagement network, Havas Sports & Entertainment, has appointed Dan Connolly as UK Sports PR Director to lead its dedicated sports PR division, run in partnership with sister agency Cake. Jim Dowling, Cake Managing Partner, will drive the department's creative output from Cake, the ideas agency, whose services include consumer PR, experiential marketing and social media.

Havas Sports & Entertainment’s current sports PR client list includes Annecy 2018, the French bid for the Winter Olympic and Paralympic Games, Friends Life T20 Cricket, ASDA cricket and the Global Sports Forum Barcelona.

Next week, the Havas Sports & Entertainment team will be leading Annecy 2018's PR effort in Durban ahead of the International Olympic Committee's final decision on the hosts of the 2018 Winter Olympics, set to take place on July 6. They will be looking to emulate the success of another Havas Sports & Entertainment client, the French bid for the 2018 Ryder Cup.

Connolly, who was formerly Head of PR for England’s Bid for the 2018 FIFA World Cup and has prior agency experience with clients such as Nike, The RFU and Barclays sponsorship of the Premier League, has overseen the international media relations and strategy for Annecy 2018, since joining in January 2011.

The team calls on a range of expertise across Havas Sports & Entertainment including Cake, the industry leading Havas Sports Insight team, the network's strategy and sponsorship consultants and the Havas Sports & Entertainment global digital and social media division.

Havas Sports & Entertainment, Global President and CEO, Lucien Boyer said: "Our UK Sports PR offer combines Havas' expertise in sport with Cake's cutting-edge creativity to develop campaigns that engage and excite audiences. It’s important for us to have someone with Dan’s background in place who can work across Havas Sports & Entertainment and Cake to draw upon our network’s best talent.

"In 25 offices around the world we have expertise that connects brands, sporting bodies and consumers through sport. We believe we can bring global perspectives to the market at a very interesting time for sports business in the UK."

Havas Sports & Entertainment, UK CEO, Keith Impey added: " Havas Sports & Entertainment is an eclectic mix of characters and backgrounds from the sports and entertainment world. Havas Sports credentials combined with the creative spirit of Cake is a unique blend.

“We have talent adept at operating in boardrooms, bootrooms, newsrooms, playing fields, stadia, street corners and the pub. We're buzzing with ideas and look forward to working with our clients to tell stories people want to share."

For more information, contact:
Alice Churchward
0207 759 2059
07725 575 372