Havas Sports & Entertainment

Media Center

Havas Sports & Entertainment strengthens South African operations with Maverick integration

Press Release – 01 July 2013

Johannesburg: Global brand engagement network Havas Sports & Entertainment (HS&E) is proud to announce the strengthening of its South African operations following the integration of local sport and entertainment company, Maverick Experience Exhilarator, into the existing HS&E South Africa team.

Maverick specialises in sports marketing, sponsorship activation, events and brand experiences, and boasts an impressive client roster including brands such as Cell C, M-Net, MTN, Old Mutual, FNB, the T20 ICC Cricket World Cup, SuperSport, Standard Bank, EA Sports, FIFA, Cricket South Africa, the DLF IPL and the International Cricket Council. Maverick has an extensive track record in major events, particularly in the cricket world through the International T20 Cricket and the Cricket World Cup, as most notably, for their work in creating the Standard Bank Pro 20 cricket series competition.

Lynn Madeley, CEO of Havas Southern Africa comments, “As a fast growing sports and entertainment network present worldwide, it was appropriate for us to be looking to expand in South Africa. Maverick’s positioning in the market and culture made it the logical choice.”

Andrew Ross, MD of Maverick, will assume the role of Managing Director of HS&E South Africa as of 1 July 2013, taking over from Brad Jansen who, after four years leading the South African team, will assume a global position within the HS&E network based in Atlanta, USA, focusing on global clients including The Coca-Cola Company. Brad leaves behind a strong legacy in terms of the existing client roster and talent recruitment, leaving strong foundations for Andrew and his team.

“Andrew is a charismatic, creative thinker who started Maverick over 15 years ago. We were looking for someone who would continue providing the strategic and creative solutions that HS&E is known for,” says Madeley. “It was equally important for us to bring someone on board who could add value to existing clients in the other Havas businesses, which we feel Andrew can do.”

Andrew views this change as a new challenge for himself, as well as for his team. “We created unique opportunities for ourselves in the global sporting scene for over a decade. For us to grow, we needed access to a global strategy and footprint, which HS&E is well positioned to provide us and in turn, help us deliver against our collective ambition” he added.

Lucien Boyer, President & Global CEO of HS&E comments, “We are delighted to welcome Andrew and the rest of the Maverick team who bring local expertise, insight, and a great attitude that will help develop our offer. Andrew will have the full support and backing of our global network to build on the excellent work already achieved by HS&E in South Africa. It is important for us to keep the momentum going in this key market and continue to deliver innovative and strategic solutions that bring value to our clients.”



South Africa: Greg Forbes
T: +27 (0) 82 399 1039

Global: Julia Furman
T: +33(0) 1 58 47 82 72

About Havas Sports & Entertainment

Havas Sports & Entertainment is the global brand engagement network of HAVAS.

Part of HAVAS MEDIA GROUP, our 35 offices in 20 markets include Havas Sports & Entertainment and ignition agencies.

Our ambition is to be the best at connecting brands with people via their passions using creativity, media and technology to deliver experiences, content and social engagement.

Together we are 500 colleagues with a diverse set of skills and backgrounds, delivering the best in strategy, research, brand communication, activation and live experience globally. This enables us to provide our clients with customized solutions based on a deep understanding of what binds people together into communities: shared passions.

Havas Sports & Entertainment agencies strategically assess how brands can create meaningful relationships with people leveraging their passion for sport and entertainment through content, SoMe, PR, and social experiences.

ignition delivers large-scale experiential marketing campaigns through socially conscious, sustainable events.

Our network benefits from the expertise of two strategic partners: Benza, our experiential marketing partner in Brazil, and London based Seven46, specializing in editorial communications and bid campaigns.

International clients include:  adidas, Atos, BBVA, BMW, BP, The Coca-Cola Company, Danone, Delta Air Lines, EDF, ESPN, Hyundai, Kia, Lloyds Banking Group, LVMH, Mars, Nike, Orange, Procter & Gamble, PSA Peugeot Citroën, Puig, Reebok, Reckitt Benckiser, Santander, the United Nations Foundation, Victoria’s Secret, and YouTube and sports organizations such as Roland Garros, the Argentinean Tennis Association, the English Premier League, FIFA, the French Golf Federation, the International Rugby Board, the Italian Rugby Federation, Major League Baseball, and the National Football League. 

Further information can be found at www.havas-se.com and www.ignition-inc.com. Follow us on Twitter at @Havas_SE

Havas Sports & Entertainment is the official organizer of the Global Sports Forum.