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HAVAS SPORTS & ENTERTAINMENT RELEASES SUMMER OF SPORT INFOGRAPHIC

PRESS NOTICE – JUNE 26th, 2012

HAVAS SPORTS & ENTERTAINMENT  RELEASES SUMMER OF SPORT INFOGRAPHIC
-New research highlights immense public appetite for the UEFA Euro 2012 and The Olympic and Paralympic Games in London-

Lucien Boyer, Global President & CEO of Havas Sports & Entertainment, the world's leading brand engagement network, with 36 offices across 20 countries, commented:

“The key outtake from this research is that despite the difficult economic conditions people are prioritizing spending on sport as its popularity remains sky high.  To capitalize on this trend our aim is to help brands develop integrated campaigns at both a global and local level, in PR, social media and experiential activity backed by cutting-edge research.

“Our experience working with six Euro 2012 partners (adidas, Hyundai, KIA, Castrol, The Coca-Cola Company, and Orange)  particularly with the strong involvement of Havas Sports & Entertainment Poland, as well as more than 10 London 2012 sponsors, demonstrates that the most effective campaigns will tap into the excitement and passion of the sports event and create added-value experiences that encourage consumer interaction and a deeper engagement with the sponsorship.” 

ENDS

-NOTES TO EDITORS-

*This quantitative online  study was designed by Havas Sports & Entertainment for the The Coca-Cola Company and conducted by market research company Toluna, between April 23rd and May 8th 2012, using a sample of 1000 people per country, and representing the ‘15 and older’ age group in the following countries: France, Germany, England, Spain, and Belgium. The total sample size was 5000 people.

For any queries about the study and HS&E’s work around the UEFA EURO 2012:

Global: Julia Furman
julia.furman@havas-se.com
 T: +33(0)1 58 47 82 72

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