Havas Sports & Entertainment

Media Center


MOSCOW, September 17th, 2012


Havas Sports & Entertainment (HSE Group), the brand engagement network of Havas, has today announced the official opening of Havas Sports & Entertainment Russia in Moscow.

The expansion of Havas Sports & Entertainment into Russia increases the network’s global footprint, which spans 36 offices in 20 markets,  including Havas Sports & Entertainment, Cake Group and ignition agencies, and firmly solidifies its presence in this fast growing market in the run up to the 2014 Winter Olympic Games in Sochi and the 2018 FIFA  World Cup.

Havas Sports & Entertainment will enable international and local Russian clients to benefit from its global perspective and expertise in a wide-range of specialized services focused on sports and entertainment, including sponsorship consulting, branded content, social media, PR, experiential and research.  

Havas Sports & Entertainment Russia was born out of an internal team within the Havas Group (MPG and Arena Magic Box agencies) that focused on sponsorship and brand entertainment. This specialized team has been operating in Russia for the past seven years, having delivered innovative engagement solutions for clients such as LVMH, Heineken, Reckitt Benckiser, Hyundai, Kia, MTS and Lexus, and  developing  close relations with the rest of the network globally.

Maria Gavrilova has been named Managing Director of Havas Sports & Entertainment Russia, having previously led the internal team for the group.

She commented, “The opening of Havas Sports & Entertainment Russia comes at a very strategic time, as Russia continues to attract an increasing number of international events. Crucially we have the local insight and can benefit from the support of the global Havas Sports & Entertainment network to help both local and international brands develop meaningful and long-term relationships with Russian consumers.”

Havas Sports & Entertainment Russia will add to the media services offered by MPG and Arena Magic Box as well as the creative services of advertising agency Euro RSCG, all led by the President of Havas Russia & CIS, Dmitry Konstantinov.

“Havas Sports & Entertainment Russia brings a unique offer of specialty services to the Havas Goup which reinforces Havas’ leading position in Russia and the CIS, and strengthens our capabilities in sports and entertainment,” said Konstantinov.

Lucien Boyer, President and Global CEO of Havas Sports & Entertainment  (HSE Group) commented:  “Russia will be hosting several major global sporting events in the coming years. Our experience working for 10 Olympic sponsors around London 2012 combined with our global track record with  major sports and entertainment stakeholders and brands, notably with the FIFA World Cup, gives us the expertise to advise clients looking to connect with consumers around these big events.”


About Havas Sports & Entertainment

Havas Sports & Entertainment is the global brand engagement network of HAVAS.

Part of HAVAS Media, our 36 offices in 20 markets include Havas Sports & Entertainment, Cake Group and ignition agencies, and our strategic partner Seven46. We deliver strategically sound creative solutions based on insight, experience and a deep understanding of what binds people together into communities: shared passions.

Our mission is to create meaningful relationships between brands and fans through their passions using creativity, media and technology. 

Whether it be sponsorship, content creation, partnerships, celebrity endorsement, social media, PR or live brand experiences, we recommend innovative engagement solutions to ensure ongoing conversations with fans, today and tomorrow. 

Havas Sports & Entertainment’s international clients include:  adidas, American Express, Atos, BBVA, British Airways, BP, The Coca-Cola Company, Danone, Delta Air Lines, EDF, ESPN, IKEA, Hyundai, Kia, Lloyds Banking Group,  LVMH, Mars, Nintendo, Orange, Procter & Gamble, PSA Peugeot Citroën, Reckitt Benckiser, Santander, Sony, the United Nations Foundation, Victoria’s Secret, and Yahoo! and sports organizations such as the Argentinean Tennis Association, the English Premier League, FIFA, the French Golf Federation, the Italian Rugby Federation and Roland Garros.  Further information can be found at www.havas-se.com or follow us on Twitter at @HSE_SE

Havas Sports & Entertainment is the official organizer of the Global Sports Forum Barcelona, alongside the City of Barcelona.


Moscow: Evgeniy Freidinov
Tel: +7 (965) 126 10 03

Global: Julia Furman
Tel: +33(0)1 58 47 82 72