Havas Sports & Entertainment

Media Center


Paris, France and New York, NY – Havas Sports & Entertainment (HS&E), the global brand engagement agency of the Havas Group, has appointed Mark Rothenberg, Senior Vice President Sports for Havas Sports & Entertainment US, a division of Havas Media.

Based out of New York, Rothenberg will be responsible for developing HS&E’s sports offering in the United States, further developing the network’s sports expertise and brand engagement credentials with Havas Media US agencies, including MPG & Havas Digital. Rothenberg will also collaborate with Havas agencies Euro RSCG and Arnold.

Rothenberg’s position will help strengthen HS&E’s presence in the US, already established through HS&E’s social experience agency Cake New York, led by Adrian Pettett, and with HS&E Miami, managed by Manuel Reis, whose strengths lie in award-winning brand content projects for North America and LATAM. Havas Sports & Entertainment US currently works for a variety of clients including Pedigree, Carnival Cruise Lines, Dior, Havaianas, Volvo, Puig, Sears, and Yahoo!

Rothenberg will report to Maria Luisa Francoli, CEO of Havas Media North America and MPG Global, and Lucien Boyer, President and CEO of Havas Sports & Entertainment.

With more than 25+ years in sports, lifestyle and entertainment marketing, Rothenberg joins the agency from Two River Consulting (TRC), a marketing consultancy specialized in strategic planning and integrated marketing communications development. Prior to TRC, Rothenberg was Executive Vice President of Marketing for Cox Enterprises who purchased the agency he founded, Lifestyle Marketing Group (LMG), a leading marketing agency specializing in sports marketing, event marketing, sponsorship sales and sponsorship portfolio analysis. He also helped establish Saatchi & Saatchi’s sports marketing network, having worked with many blue-chip companies including General Motors, Hewlett Packard, Johnson & Johnson, Gillette and Mars among others.

Rothenberg’s extensive experience in Olympic marketing initiatives representing the United States Olympic Team, Atlanta, Seoul and Barcelona Organizing Committees as well as Olympic sponsors, such as General Motors, Bristol Myers, and Xerox, will provide additional senior resource, support the network’s already strong client base, and help grow HS&E’s footprint both domestically and globally.

"As our clients continue to look to us to provide seamless media solutions across channels, our focus on integrated sports and entertainment solutions is a natural fit," said Francoli.

"Mark is a great talent whose expertise in sports marketing is coupled with his holistic approach to meeting business challenges. I look forward to his immediate contributions to all of our clients," she added.

“I am excited to be joining Havas Sports & Entertainment’s global network, which offers strategically sound and best in class creative brand engagement experiences. It is great to join an agency with a strong client base that is committed to delivering innovative work based on insight, solid research and measurement, be that ROI or ROO. I am looking forward to growing our sports offering within the US marketplace and drawing on HS&E’s global expertise and experience,” commented Rothenberg.

Lucien Boyer, President and CEO of Havas Sports & Entertainment said, “ I am confident that Mark’s expertise and solid background in the American sports marketplace will make this further push into sports in this region a success for Havas Sports & Entertainment. We are excited to have Mark on board - our teams across the US and global network look forward to collaborating on many new projects.”

Rothenberg graduated from Monmouth University, and has done graduate work at New York University and Harvard University, Advanced Management School. He has also been an Adjunct Professor at the Stern School of Business New York University in the Sports and Entertainment, Marketing Program.

About Havas Sports & Entertainment

Havas Sports & Entertainment is Havas Media’s global brand engagement network and operates globally through 30 offices across five continents.

Its 500 professionals connect brands to fans by helping them share who they are in relevant, meaningful and inspiring ways by developing great ideas. This could be in the form of sponsorship, content creation, partnerships, celebrity endorsement… In turn, they help take consumers, turn them into fans and ultimately into true brand loyal advocates - customers. The reason we are successful is because we listen, we empathize, we measure and we analyze the communities that fans belong to, to ensure that what they want and what brands want to offer is aligned. In so doing, we help enhance their passions.

Havas Sports & Entertainment’s international clients include: Coca-Cola, adidas, Hyundai Kia, Castrol, Louis Vuitton, Orange, Veolia, Yahoo!, Allianz, Mars, Repsol, Areva, BMI, Santander, EDF & EDF Energy, Puig, Powerade, PSA Peugeot Citroën, Reckitt Benckiser and Lloyds Banking Group. Sports organizations include FIFA, the Argentinean Tennis Association, the English Premier League, the International Cricket Council, the 2011 Pan-American Games, the French Golf Federation, and media groups such as Sky TV and Bolloré Media. Havas Sports & Entertainment is the official organizer of the Global Sports Forum Barcelona, alongside the City of Barcelona.

Havas Sports & Entertainment incorporates the audio-visual production company Havas Productions (France), the event production company Havas Event (France), as well as brand entertainment pioneers Cake, set-up through offices in the UK, France and the US.

For more information please visit www.havas-se.com, join our Facebook community (www.facebook.com/havas.se) or follow us on Twitter (@havas_se).

About Havas Media

Havas Media is the global media network of Havas.

Havas Media represents one of the world’s fastest growing media networks and its agencies have grown from 10 markets in 1999 to 116 markets in 2010.

Havas Media services its clients through a portfolio of specialist global networks and agencies. The group is organised to maximise local market dynamics whilst leveraging the extensive global insight and strategic support within Havas Media. The range of companies within Havas Media include: MPG (Havas Media’s global media network), Arena Media (Havas Media’s network for tailor-made communication services), Havas Digital (Havas Media’s global interactive network) and Havas Sports & Entertainment (Havas Media’s global sports and entertainment communication network).

Further information can be found at www.havasmedia.com

About MPG

MPG anchors the world’s fastest growing global media network, Havas Media. MPG provides media planning & buying, strategic consulting, branded entertainment and interactive marketing services for a range of clients in every region of the world. With offices in over 100 countries, MPG consists of over 3,500 media professionals working across a broad variety of disciplines and categories.

Havas Sports & Entertainment US:
Mark Rothenberg, SVP Sports / +1 646 587 5000

Havas Sports & Entertainment Press Contact:
Melina Baetti / +33 (0)1 58 47 82 56

Havas Media US Press Contact:
Belle Lenz/ + 1 646 281 5251