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Havas Sports & Entertainment moves global leadership to London

January 14th, 2014

Havas Sports & Entertainment moves global leadership to London

President & Global CEO Lucien Boyer will lead the network from the new global hub

Havas Sports & Entertainment (HS&E), the brand engagement network of the Havas Group, has announced the relocation of its President & Global CEO, Lucien Boyer, from Paris to London. This move is part of a strategic development plan that reflects the network’s efforts to be closer to key global clients and the heart of the global sports and entertainment industry.     

Boyer wil continue to apply his expertise and knowledge to strengthening HS&E’s global network, which spans 35 offices in 20 countries. HS&E’s global network is part of the Havas Media Group and delivers a variety of sports & entertainment services including strategy, research, brand communication, activation, SoMe, content and live experience.  All HS&E network offices will report in to him in London, as well as their respective local management.

Boyer will be supported in global business development, strategy, planning, and network expansion by a diverse global team that includes top-level specialists in several worldwide locations: Global COO Jérôme de Chaunac and Global CFO Guillaume Bailly, based in Paris; Fredda Hurwitz, Global VP Strategic Planning, Marketing & Communications and Jez Jowett, Global VP Digital & Social Media, out of London, along with other team members in London, Paris, São Paulo, and Atlanta.

The London-based global operations will leverage the local expertise and relationships of the UK team that includes HS&E ignition and major event bid specialists Seven46, who played a key part in Tokyo 2020’s Olympic bid.

This newly bolstered team will build on recent achievements for international clients such as The Coca-Cola Company for whom HS&E are engaging fans around the FIFA World Cup Trophy Tour and the Sochi Olympic Torch Relay among other projects, and recent strategic partnerships with global music licensing agency Music Dealers and iSportconnect, the world’s largest online network for the sports community.

Commenting on this new organization, Boyer said:

“This is an exciting new development for the Havas Sports & Entertainment network that will help us take full advantage of one of the world’s leading global hubs for sports and entertainment.

“As a global network with an extensive footprint, it became evident that our future development involves tapping into the tremendous opportunities in London, where we have a very talented team who work with a number of leading brands and organizations including The Coca-Cola Company, The Football Association, The Lawn Tennis Association, Sport England, Live Nation, Yahoo! and Aeroflot.

“2013 was an especially creative and fruitful year for our network, with a record-breaking 77 global awards won by our teams including over 50 awards for our Spanish team’s ‘Enter the Game’ campaign for Konami, all while increasing network revenues with a 15% profitability ratio. We have delivered a number of fantastic projects for our clients, such as creating content and experiences for F1 fans around Burn’s Lotus F1 partnership; bringing football’s top prize to 89 countries for the FIFA World Cup Trophy Tour for Coca-Cola; developing a three year communications plan for the IAAF; among other successes, which make us well-positioned to offer brands strategy and insight into fan engagement.

“With the constant changes and innovation in communications, we are proud to help brands stand out by telling their story through shareable, relevant content and experiences that create meaningful connections with fans.  We also look forward to expanding synergies with our sister agencies within Havas Media Group and Havas Creative in the UK and worldwide.”


Note to the Editors:

About Lucien Boyer

Lucien is recognized as one of today’s leading experts in sports and entertainment marketing, beginning his career at Saatchi & Saatchi Advertising in 1987 before becoming Director of Sponsoring for the Larousse-Lola-Lamborghini Formula 1 racing team. He founded LMG (Lifestyle Marketing Group) in Paris in 1991, later acquired by Havas in 1998 to launch its sport division, and oversaw the global expansion of Havas Sports & Entertainment to include 35 offices in 20 markets.

Lucien is the founder and general commissioner of the Global Sports Forum and is a member of the advisory board of the Ivy Sports Symposium in the US. A graduate from ESSEC Business School in Paris, he has contributed to create the ESSEC International Sports Marketing Chair.

He is a frequent speaker at many international conferences including Advertising Week Europe, the IPC Marketing Summit and the Ivy Sports Symposium amongst others. He has been featured in various influential media including Bloomberg TV, The Guardian and Le Figaro as well as industry journals such as SportsPro, SportBusiness and SportCal.


London: Julie Burley
T: +44 207 759 2066

Global: Julia Furman
T: +33(0) 1 58 47 82 72

About Havas Sports & Entertainment

Havas Sports & Entertainment is the global brand engagement network of HAVAS.

Part of HAVAS MEDIA GROUP, our 35 offices in 20 markets include Havas Sports & Entertainment and ignition agencies.

Our ambition is to be the best at connecting brands with people via their passions using creativity, media and technology to deliver experiences, content and social engagement.

Together we are 500 colleagues with a diverse set of skills and backgrounds, delivering the best in strategy, research, brand communication, activation and live experience globally. This enables us to provide our clients with customized solutions based on a deep understanding of what binds people together into communities: shared passions.

Havas Sports & Entertainment agencies strategically assess how brands can create meaningful relationships with people leveraging their passion for sport and entertainment through content, SoMe, PR, and social experiences.

ignition delivers large-scale experiential marketing campaigns through socially conscious, sustainable events.

Our network benefits from the expertise of three strategic partners: Music Dealers, a global music licensing agency and Independent Artist Community, Benza, our experiential marketing partner in Brazil, and London based Seven46, specializing in editorial communications and bid campaigns.

International clients include:  adidas, Atos, BBVA, BMW, BP, The Coca-Cola Company, Danone, Delta Air Lines, EDF, ESPN, Hyundai, Kia, Lloyds Banking Group, LVMH, Mars, Nike, Orange, Procter & Gamble, PSA Peugeot Citroën, Puig, Reebok, Reckitt Benckiser, Santander, the United Nations Foundation, Victoria’s Secret, and YouTube and sports organizations such as Roland Garros, the Argentinean Tennis Association, the English Premier League, FIFA, the French Golf Federation, the International Rugby Board, the Italian Rugby Federation, Major League Baseball, and the National Football League. 

Further information can be found at www.havas-se.com and www.ignition-inc.com.

Follow us on Twitter at @Havas_SE

Havas Sports & Entertainment is the official organizer of the Global Sports Forum.