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Havas Sports & Entertainment appoints Uwe Alten as Managing Director of Havas SE Germany

February 14, 2013

Press Release – Paris

Havas Sports & Entertainment appoints Uwe Alten as Managing Director of Havas Sports & Entertainment Germany

Havas Sports & Entertainment (HS&E) is pleased to announce the appointment of Uwe Alten as Managing Director for the network’s office in Frankfurt.

Uwe brings over 20 years experience in consumer engagement and live events internationally across sports and entertainment. He joins the network from Sports Rights Solutions where as shareholder, he provided strategic consulting for brands and rights holders. Prior to this role, he was Managing Director at Schmidt und Kaiser/GMR, working on activations around several FIFA World Cup, UEFA Euro and Champions League Competitions. He has worked for a host of brands including Mercedes, Allianz, Wella, Opel, Audi, Hyundai, Kia, and The Coca-Cola Company, among others. 

Uwe’s expertise and understanding of fan communities around sport and entertainment will help strengthen and develop HS&E’s offer in the German market, where the agency has been operating since 2007,delivering award winning  projects for a variety of clients including Sparkasse, Hyundai, Kia, Puig and Lacoste.

Lucien Boyer, President & Global CEO, HS&E commented:

“Having someone of Uwe’s calibre at the helm of our German team reflects our ambition for this market. Uwe will benefit from the resources and backing of our global network of 35 offices in 20 countries to deliver insight-led and creative campaigns for important German and international sponsors. In a mature marketplace where competition is high, I am confident that Uwe’s leadership and vision will take our German business to new heights.”

Sven Traichel, CEO, Havas Media Group Germany, said:

“We are delighted that Uwe is joining HS&E to develop the German offer and build on the structure that we have successfully set up over the last years. With his experience, I am sure that he will expand the scope of our services further and continue to create integrated solutions for our clients, as well as winning new business and building synergies throughout the Havas Media Group in Germany.”

Uwe Alten added:

“I am thrilled to be joining HS&E and look forward to growing the brand engagement capabilities of the global network in Germany. It is an award winning agency, who picked up a Cannes Lion in 2012 among other awards, and whose compelling and innovative communications solutions brings value to clients. I am excited to build on the success of such a dynamic and passionate team.”



Global: Julia Furman


T: +33(0) 1 58 47 82 72

Germany: Morten Malmbak


T: +49(0) 69 60 32 92 160

About Havas Sports & Entertainment

Havas Sports & Entertainment is the global brand engagement network of HAVAS.

Part of HAVAS MEDIA GROUP, our 35 offices in 20 markets include Havas Sports & Entertainment and ignition agencies.

Our ambition is to be the best at connecting brands with people via their passions using creativity, media and technology to deliver experiences, content and social engagement.

Together we are 500 colleagues with a diverse set of skills and backgrounds, delivering the best in strategy, research, brand communication, activation and live experience globally. This enables us to provide our clients with customized solutions based on a deep understanding of what binds people together into communities: shared passions.

Havas Sports & Entertainment agencies strategically assess how brands can create meaningful relationships with people leveraging their passion for sport and entertainment through content, SoMe, PR, and social experiences.

ignition delivers large-scale experiential marketing campaigns through socially conscious, sustainable events.

Our network benefits from the expertise of two strategic partners: Benza, our experiential marketing partner in Brazil, and London based Seven46, specializing in editorial communications and bid campaigns.

International clients include:  adidas, Atos, BBVA, BMW, BP, The Coca-Cola Company, Danone, Delta Air Lines, EDF, ESPN, Hyundai, Kia, Lloyds Banking Group, LVMH, Mars, Nike, Orange, Procter & Gamble, PSA Peugeot Citroën, Puig, Reebok, Reckitt Benckiser, Santander, the United Nations Foundation, Victoria’s Secret, and YouTube and sports organizations such as Roland Garros, the Argentinean Tennis Association, the English Premier League, FIFA, the French Golf Federation, the International Rugby Board, the Italian Rugby Federation, Major League Baseball, and the National Football League. 

Further information can be found at www.havas-se.com and www.ignition-inc.com. Follow us on Twitter at @Havas_SE

Havas Sports & Entertainment is the official organizer of the Global Sports Forum. www.globalsportsforum.org