Havas Sports & Entertainment

Media Center


January 22nd, 2012

Press Release – London

Havas Sports & Entertainment appoints Gordon Lott as Managing Director of Havas Sports & Entertainment UK

Havas Sports & Entertainment (HS&E) is pleased to announce the appointment of Gordon Lott to the position of Managing Director for the network’s London-based office.

An experienced marketing and sponsorship professional, Lott joins HS&E after eight years at Lloyds Banking Group where he was Head of Olympic Marketing & Group Sponsorship since 2007.  In this role he led the strategy, activation and communications of the bank’s sponsorship activity, including the partnership with the London 2012 Olympic & Paralympic Games.

Lott’s appointment comes during an extremely successful period of growth for HS&E.

In 2012, the global network achieved record new business heights, working with 11 London 2012 sponsors, integrating US-based experiential pioneers ignition and forming strategic alliances with Seven46, the UK-based editorial communications and bid specialists, and experiential marketing agency Benza in Brazil.

Lott takes over from Keith Impey, who after 7 years leading the HS&E UK team, will now focus on the global side of the business and develop global projects.

Lucien Boyer, President & Global CEO, HS&E commented:

“We are thrilled that Gordon will be heading up the London team. He brings a wealth of experience in sponsorship and brand activation, having delivered a meaningful and commercially-successful Olympic partnership program for Lloyds that created a legacy with employees, customers and communities across the UK.

“In a fast growing and competitive UK market, Gordon’s leadership, track record, and fresh approach will help drive new opportunities for our business, while building on successful programmes, such as the Powerade Sports Academy, work for Olympics sponsors such as EDF, Eurostar, Lloyds Banking Group and Atos, and specialist research for the Premier League, The FA, The LTA, and Lucozade, among others.

“Our UK team plays a crucial role in the development of our global strategy and ambitions. I am confident that Gordon will help accelerate HS&E’s growth and evolution in a competitive UK marketplace, and take our agency to the next level.”

Mark Craze, CEO, Havas Media Group UK, said:

“We are excited to welcome Gordon to manage and grow the HS&E UK operation. Having the right talent pool and leadership team is essential to our success.  Gordon’s appointment will help develop synergies and new business opportunities with Cake Group, Havas Media, and the rest of Havas in the UK at an important moment of the development and integration for our Group. ”

Gordon Lott added:

“I’m delighted to be joining HS&E and collaborating with ignition, Seven46, and Havas Media agencies in the UK.  This is a really exciting time for the UK business, and the wider marketing and sponsorship industry, with so many opportunities arising through changes in how consumers and brands are engaging with each other.

"Having worked with many agencies over the years, some of the areas that really attracted to me to HS&E and this role is their strategic rigor, insight-led approach and personal commitment to providing innovative and creative output for all of their clients across sport, entertainment and community initiatives. 

“It’s a fantastic opportunity for me to bring my experience as the ‘client’ and help create what I hope will be an agency recognized as best in class, working with brands, rights-holders and other key partners”. 



UK: Dan Connolly
T: +44 (0) 20 7785 3128
M: +44 (0) 7832 126 775

Global: Julia Furman
T: +33(0) 1 58 47 82 72

About Havas Sports & Entertainment

Havas Sports & Entertainment is the global brand engagement network of HAVAS.

Part of HAVAS MEDIA GROUP, our 35 offices in 20 markets include Havas Sports & Entertainment and ignition agencies.

Our ambition is to be the world’s best company at connecting brands with people via their passions using creativity, media and technology to deliver experiences, content & social engagement.

Havas Sports & Entertainment’s 550 colleagues are a mosaic of diverse skills and backgrounds, bringing together the best in strategy, research, brand communication, activation and live experience globally to provide our clients with customized solutions based on a deep understanding of what binds people together into communities: shared passions.

Havas Sports & Entertainment agencies strategically assess how brands can create meaningful relationships with people leveraging their passion for sport and entertainment through content, SoMe, PR, and social experiences.

ignition delivers large-scale experiential marketing campaigns through socially conscious, sustainable events.

Our network benefits from the expertise of two strategic partners: Benza, our experiential marketing partner across Brazil, and London based Seven46, specializing in editorial communications and bid campaigns.

Havas Sports & Entertainment’s international clients include:  adidas, Atos, BBVA, BMW, BP, The Coca-Cola Company, Danone, Delta Air Lines, EDF, ESPN, Hyundai, Kia, Lloyds Banking Group, LVMH, Mars, Nike, Orange, Procter & Gamble, PSA Peugeot Citroën, Puig, Reebok, Reckitt Benckiser, Santander, the United Nations Foundation, Victoria’s Secret, and YouTube and sports organizations such as Roland Garros, the Argentinean Tennis Association, the English Premier League, FIFA, the French Golf Federation, the International Rugby Board, the Italian Rugby Federation, Major League Baseball, and the National Football League.  Further information can be found at www.havas-se.com or follow us on Twitter at @Havas_SE

Havas Sports & Entertainment is the official organizer of the Global Sports Forum. www.globalsportsforum.org