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Havas SE relocates Global COO to NYC

September  3rd, 2014

Havas SE continues international expansion with relocation of Global COO
Jérôme de Chaunac to New York City

Havas Sports & Entertainment, the global brand engagement network of the Havas Group, has today announced that Global COO, Jérôme de Chaunac, will oversee global operations from his new base of New York City. This move is a continuation of the strategic development of the network internationally which has seen a reorganization of its Global team, after President & Global CEO Lucien Boyer’s relocation to London at the beginning of the year.

Jérôme will maintain his global role which focuses on developing the network of 35 offices in 24 countries, as well as pushing commercial growth and partnerships. Havas SE’s global network is part of the Havas Media Group and delivers a variety of sports & entertainment services including strategy, research, brand communication, activation, SoMe, content and live experience. 

While maintaining his current reporting into Lucien Boyer and managing the Havas SE global team, whose members are based in Paris, London, NY, Atlanta and Sao Paulo, Jérôme’s move will particularly help to bolster the network’s presence in the North America and take advantage of this mature and innovative market for sport and all forms of entertainment, particularly music.  Havas SE counts offices in four US cities: Havas SE in Miami and ignition in Atlanta, Chicago and New York City.  Acquired by Havas SE in 2012, ignition is an industry leader in experiential marketing, delivering fully integrated experiences that drive positive actions and attitudes between people and brands. 

In addition, Jérôme will provide global support to Havas SE’s Latin American operations; Havas SE is a leader in the region with offices in Argentina, Chile, Colombia, Mexico, Peru  as well as two in Brazil where most recently, teams have delivered successful activations around the FIFA World Cup for a number of official partners and affiliates including The Coca-Cola Company, Hyundai-Kia, and Louis Vuitton.

Jérome will be integrated in Havas Village in New York and collaborate closely with Havas Media and Havas Worldwide sister agencies, as well as ignition, which are all under one roof in New York. He will help to extend the network’s brand engagement offer to Havas’ North American clients while opening doors to new growth opportunities for the group.

Commenting on this new development, Jérôme said:

“I am thrilled to extend our global presence to New York City, which is an epicenter for sports and entertainment in the US. North & South America are key regions for Havas SE where we have had tremendous growth over the last 3 years. We began to extend our footprint in North America with the acquisition of ignition a couple of years ago, and my move closer to our regional teams was the next logical step to grow our offer, with a particular focus of bringing our full sponsorship consulting services to North America, to take advantage of all of the opportunities present.  While my role remains global in scope, I look forward to the proximity of ignition, Havas SE Miami and our Latin American teams, particularly as we get closer to Rio 2016.  Havas SE already works for a number of top local and international brands in these markets, creating meaningful connections between brands and fans around passion points. I also look forward to working and building synergies with Havas agencies at Havas Village in New York.


Note to the editors:

About Jérôme de Chaunac

Jérôme de Chaunac began his career in 1995 at French carmaker Peugeot, working as a marketing manager in Chile before returning to Paris to join the Sales Division.  His interest in sports took him to the Golf Division of sports marketing leader IMG McCormack in Paris, and then to Morocco to open their new office, before launching IMG’s Consulting Division in France. Jérôme then moved into media at M6, the second largest French Television Group, where he was the Director of Advertising Sales for two years.  

Jérôme joined Havas Sports France in 2003 as the Head of Marketing and New Business, before becoming the Managing Director of Havas Sports & Entertainment France where he focused on global clients (adidas, Orange, Coca-Cola) and international development. As the Global COO since 2007, he co-lead the expansion of the agency from two markets to a network of 35 offices in 24 countries, and works on driving strategic development, network oversight, commercial growth and partnerships. 

A trilingual professional fluent in French, English, and Spanish, Jérôme is passionate about traveling, music and everything related to sport.  A graduate of ESSEC, one of the top French Business Schools, he is 42 and lives in New York City with his wife and three children.


Havas SE Global: Julia Feldman
T: +33(0) 6 83 26 83 74