Havas SE launches sustainability tool Havas ISE
Havas Sports & Entertainment launches Havas ISE to help brands evaluate and improve their commitment to sustainability
This new offer forms part of HS&E’s Meaningful approach to brand engagement
Havas Sports & Entertainment (HS&E), the brand engagement network of the Havas Group, has launched a new service offer: Havas ISE (Indicator of Sustainability Engagement), a tool and consulting service to help brands embed sustainability into all of their experiential programs and events..
This fully-customizable tool is an online application that measures and evaluates a brand’s engagement on sustainability, resulting in a full analysis that will help brands gauge where they stand in relation to globally recognized standards (including ISO 20121™).
The HS&E network, together with its experiential marketing experts ignition, will also offer consulting services about how to enhance an event’s sustainability, maximize brand engagement and develop strategic sustainability communication plans around their actions to boost brand image and relevance.
This new service in sustainability engagement and communication will be available globally in the 20 markets where HS&E operates. First developed as an internal tool by ignition and executed on projects for The Coca-Cola Company, Havas ISE will complement HS&E’s extensive brand engagement offer while building on the network’s sustainability expertise.
The analysis and evaluation will be led by experts in two hubs: Gregory Quantin, Sustainability Director at HS&E France in Paris, and Thatcher Young, VP of Sustainability at ignition in Atlanta, GA USA.
Commenting on this new tool, Lucien Boyer, President & Global CEO, said:
“We are thrilled to be launching this new global offer for our clients that will help them manage their environmental and social responsibilities while creating authentic experiences and shared value. Our research on Meaningful Brands* has found that ‘76% of people believe brands should provide funding and/or be actively involved in the sponsorship of sport, entertainment or social agendas’. We hope to help our clients create positive impact and assume a leadership role through this new offer by building more meaningful and stronger relationships with their fans.”
Press Queries: Julia Furman
T: +33(0) 6 83 26 83 74
To learn more about Havas ISE, please contact Conrad Painvin, Global Network Coordinator at firstname.lastname@example.org or +33(0)1 58 47 84 28
*The HS&E study forms part of Havas Media Group’s Meaningful Brands program which is the first global analytical framework to connect human well-being with brands at a business level and measure the benefits brands bring to our lives.
For more information on Meaningful Brands: http://www.havasmedia.com/meaningful-brands