Havas SE gives Rio a taste of the French Open at the first edition of Roland-Garros in the City
Havas Sports & Entertainment gives Rio de Janeiro a taste of the French Open at the first edition of Roland-Garros in the City
Rio de Janeiro, 5th June 2015: Havas Sports & Entertainment, the brand engagement network of the Havas Group, is bringing one of tennis’ most renowned competitions to Brazil for the first edition of Roland-Garros in the City, a five-day series of special events celebrating the best of tennis that takes place at Copacabana beach in Rio de Janeiro from the 3rd to the 7th of June.
At Roland-Garros in the City, the general public will be able to experience the French Open (also known as Roland-Garros thanks to its iconic stadium) without needing a plane ticket to Paris, thanks to a variety of activities promoting red-clay tennis, including free tennis lessons on a clay court on the beach, recreational activities, a retrospective exhibition of the tournament’s history, as well as live broadcasts of the matches in France. In a country known for football on the beach, this is the first time that Brazilians will be able to play tennis on an official court on the beach, and one that is made of red clay.
After organizing three successful editions of the event in China, both in Beijing and Shanghai, Havas SE was tasked by the French Tennis Federation (FFT) to lend its expertise to the promotion of the tournament and red-clay tennis in Brazil. Havas SE has managed the concept development, the event production, the press relations, social media and promotion of the five-day event open to the Brazilian general public.
Roland-Garros in the City demonstrates the operational and strategic capacity of Havas SE’s operations in Brazil, which since 2010, have been accompanying brands and institutions in engaging Brazilian fans around their passions. Havas SE has a strong track record with a number of local and international brands including: adidas, The Coca-Cola Company, Hyundai Motors Brasil, Kia Motors Company, Louis Vuitton, EF Education First, Turner Broadcasting, DIA Supermarkets, Albert Einstein Hospital, the Sony Channel and Olive Oils of Spain.
Bruno Baracho, MD of Havas SE Brazil commented:
“Brazil has a special connection with Roland-Garros, thanks to our three-time champion Gustavo Kuerten. We are truly honored to be part of this special initiative that will give fans in Rio a taste of the atmosphere of the French Open and a chance to try out what makes the competition unique -red-clay tennis, in an iconic location.”
Jérôme de Chaunac, Global COO of Havas Sports & Entertainment added:
“We are thrilled that the French Tennis Federation has trusted us again to bring the excitement of top tennis competition to a new global audience; first in China and now in Brazil, through Roland-Garros in the City. Thanks to the strength of our international network across 24 countries, we can help our clients engage fans anywhere around the globe.”
Havas SE Global:Julia Feldman
T: +33(0) 6 83 26 83 74
Havas SE Brazil: Janaína Pedroso
+55 (11) 3088-4252 / +55 (11) 96840-0960
+55 (11) 3088-4252 / +55 (11) 95075-5401
About Havas Sports & Entertainment
Havas Sports & Entertainment (Havas SE) is the global brand engagement network of HAVAS.
Part of HAVAS MEDIA GROUP, our 35 offices in 24 markets include Havas Sports & Entertainment, ignition and Cake agencies.
Our ambition is to be the best at creating meaningful connections between brands and people via their passions using creativity, media and innovation to deliver experiences, content and social engagement.
Together we are 500+ colleagues with a diverse set of skills and backgrounds, delivering the best in strategy, research, brand communication, activation and social and live experiences globally. This enables us to provide our clients with customized solutions based on a deep understanding of what binds people together into communities: shared passions.
Our deep knowledge of fans also derives from our global study, FANS.PASSION.BRANDS, the largest piece of research ever conducted that aims to understand fans’ engagement with their passions, based on what we term “the Logics of Engagement”.
Havas Sports & Entertainment agencies strategically assess how brands can create emotional relationships with fans and fan communities based around their passion for sport and entertainment through content, SoMe, PR, and social experiences.
ignitionis the industry leader in experiential marketing, delivering fully integrated experiences that drive positive actions and attitudes between people and brands.
Our network now benefits from the expertise of five strategic partners: Music Dealers, a global music licensing agency and Independent Artist Community; London-based Seven46, specializing in editorial communications and bid campaigns; Benza, our brand experience partner in Brazil; eventures, an integrated communications agency in Romania, and Seaters, an online platform to fill empty seats at sports and music events.
International clients include: adidas, Atos, Barclays, BMW, The Coca-Cola Company, Danone, Delta Air Lines, EDF, ESPN, Heathrow Express, Hyundai, Kia, LVMH, Mars, Nike, Orange, Procter & Gamble, PSA Peugeot Citroën, Puig, Reebok, Reckitt Benckiser, Santander, the United Nations Foundation, Victoria’s Secret, QTA, and Yahoo! and sports organizations such as Roland Garros, the Argentinean Tennis Association, the English Premier League, FIFA, the French Golf Federation, the International Rugby Board, the International Cricket Council, the Italian Rugby Federation, MLB, the NBA and the NFL.
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