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Havas SE bolsters Brazil operations with the appointment of Bruno Baracho as Managing Director of HS&E Brazil

Press Release – April 8th 2014

Havas Sports & Entertainment bolsters Brazil operations with the appointment of Bruno Baracho as Managing Director of HS&E Brazil

Havas Sports & Entertainment (HS&E), the brand engagement network of the Havas Group, are pleased to announce the appointment of Bruno Baracho as Managing Director for the network’s office in São Paulo.

A senior communications professional, Baracho brings to HS&E over 14 years of agency experience managing Global brand accounts. He joins HS&E from 9ine Sports & Entertainment, part of the WPP group, where he led new business development and strategic client accounts. Prior to this role, he worked for a number of leading communications agencies including W/McCann Erickson, Salem, Wunderman, Ogilvy and Grey.  Baracho has managed a number of top international and local brand accounts including AB InBev, American Express, Carrefour, The Coca-Cola Company, MasterCard and Samsung.

Baracho’s background in strategic planning, operational management, and business development, combined with his experience in sports and entertainment, will enhance HS&E’s offer in Brazil, particularly in the run up to the 2014 FIFA World Cup Brazil™ and the Rio 2106 Olympic & Paralympic Games.

HS&E has been present in the Brazilian market since 2010, benefiting from the local support of Rio-based strategic partners, Benza Promotions & Events, an independent Brazilian experiential marketing agency, as well as Havas Brazil agencies.  

Commenting on this new appointment, Lucien Boyer, President & Global CEO, said:

“We are thrilled to welcome Bruno to the HS&E family and have such an experienced new business and operational lead at the head of one of our fastest growing markets.  A country of passionate people where sport and music are an essential part of cultural traditions, Brazil will welcome two major sporting events and as well as a growing number of concerts, festivals, competitions, and celebrations. Thanks to the strong team on the ground and the backing of our global network of 35 offices in 20 countries, HS&E is well positioned to deliver creative and strategic ideas for brands looking to connect with Brazilian fans around these events in meaningful ways.    

Our agency in Brazil has already delivered excellent work for Hyundai, Kia and AkzoNobel around the Confederations Cup, and is planning more programmes for these clients, The Coca-Cola Company, LVMH, and other brands around the FIFA World Cup. Bruno will be working with a dynamic team, in particular with the agency’s Head of Client Services, Noèmie Claret, who has been a key global resource in helping to prepare World Cup activations for all HS&E network agencies. I am confident that Bruno will build on the recent successes of the team and ensure we stand out in this important market.


HS&E Global: Julia Furman
T: +33(0) 6 83 26 83 74

Brazil: Alexandre Spínola
T: +55 11 98346 5918