Havas SE appoints new CEO in Iberia
Press Release – May 28th 2014
Havas Sports & Entertainment appoints new CEO in Iberia
Havas Sports & Entertainment (HS&E), the brand engagement network of the Havas Group, is pleased to announce the appointment of Carmen Fernández de Alarcón as the new CEO of Havas Sports & Entertainment Iberia.
A highly-experienced marketing professional with over 20 years in the industry, Carmen will be responsible for overseeing daily business operations, client and new business development, as well as strategy for HS&E offices in Madrid, Barcelona and Lisbon, who work with a range of top brands including El Corte Inglès, NIVEA, The Coca-Cola Company, Hyundai, LVMH, among others.
She will report into Lucien Boyer, President & Global CEO of HS&E, as well as José Maria Frigola, CEO of Havas Media Group Iberia.
Carmen will combine her new management position with her current role as Global Head of Business Transformation for Havas Media Group where she has been supporting the implementation of best practices and commercial growth globally.
With over 10 years at Havas Media Group Spain, she has pioneered the launch of three specialized agencies: Havas Media PR, a communications and PR agency; Magnet, an alliance marketing agency, and Re:purpose, a social and sustainability marketing agency, which will all be integrated into Havas Sports & Entertainment.
Prior to joining Havas Media, Carmen worked at Proctor & Gamble, JWT, and Dec Madrid, part of the BBDO GROUP.
Carmen takes on the role of CEO from former Managing Director Domingo Olivo, who leaves HS&E to pursue new professional projects.
Speaking on this appointment, Lucien Boyer, President & Global CEO, HS&E, said:
“We are delighted that Carmen will be taking on the reins of our teams in Iberia. She is a dynamic and proven leader within Havas Media Group, having implemented a host of innovative projects with much success. Carmen will benefit from the support of a talented local senior team as well as an international network of 35 offices in 20 countries.”
Carmen Fernández de Alarcón added:
“I am thrilled to be leading such an award-winning agency, named the top agency in Spain by the Gunn report this year and one of the most creative in the Group. With the World Cup and other important events on the horizon, I look forward to helping brands forge meaningful connections with fans around their passions.”
HS&E Global: Julia Feldman
T: +33(0) 6 83 26 83 74