Havas Sports & Entertainment

Media Center


An exclusive study carried out by Havas Sports & Entertainment, Havas Media's global sports and entertainment communication network. With the Vancouver Olympic Games approaching, and two years until the 2012 Games in London, the study gives a picture of where the main sport nations stand today. It takes into account all of the titles won in 55 sports and 155 disciplines—covering sports such as soccer, to sports which garner less media attention, as well as non-Olympic sports like roller-skating.

The U.S.A in position for Vancouver

Every four years American Winter sport teams wake up to the sound of the Olympic Rings. The last time the Winter Games were held, the U.S.A was 2nd in the Great Nations of Sport Winter rankings with 21 first place finishes. Since then however American Winter athletes have been in hibernation, never surpassing 13 titles in a single year and dipping as low as 7th place in the Great Nations ranking. As Vancouver approaches the Americans are shaking off the dust, posting an impressive 25 titles in 2009, good for 1st place overall.

Russia in an avalanche of trouble as Sochi draws nearer

One principle selling point for the Russian Olympic Committee's 2007 Sochi campaign was that Russia, the 2nd most decorated Winter sport country in history, had never hosted the Games. Since the 2007 announcement however, Russian Winter sport teams have descended from a tie for 3rd most Winter champions (8 in 2006) to a tie for 12th (4 in 2009), behind the likes of non-traditional winners such as China and the Netherlands.  
Vancouver will prove to be a major re-building block as about 200 Russian sportsmen will participate in nearly all events.

Great Nations of Sport predicts Germany to grab the most overall medals at Vancouver 2010
The Great Nations of Sport study reveals that the Germans are the current holders of 67 Winter sport podium places, sitting ahead of the Americans (63) and Canadians (60) as the favorites to win the overall medal count heading into Vancouver next month.

The Western Hemisphere's most athletic country is...Jamaica?

The United States' domination as Western Hemisphere champions (204 title holders in 2009) is undisputed - not even Canada (34 titles in 2009, 13th place internationally) is in the same stratosphere. However, Usain Bolts small Caribbean island of Jamaica posts the Western Hemispheres highest champion per capita rankings with one title holder for every 217,379 Jamaicans.
Norway's sport culture and infrastructure helped the Scandinavian country finish with the most title holders per capita. Oceanic countries New Zealand and Australia finished 6th and 11th respectively, while the U.S.A finished a distant 38th.

Asian sport powerhouses save it for the Olympics

Asian sport powerhouses China and South Korea excel on the big stage. While Olympic gold medals constitute only 23% of the Great Nations of Sport ranking, South Korea managed to collect 19 of their 44 first place finishes (43%) and China 54 of their 159 first place finishes (34%), on the world's biggest sporting stage.
On the other end of the spectrum, strong European sport countries, Spain (5 of 40 titles), France (10 of 80 titles), and Italy (13 of 81 titles), haven't been able to carry their success over to the Games.


For the fifth edition of this exclusive study, 53 different sports* encompassing over 155 disciplines and 1,655 events have been screened closely. The ranking takes into account the gold, silver and bronze medals obtained by each nation in the following competitions: the last Olympic Games (summer and winter), the last world championships and, in some disciplines, the most recently published world rankings and most recent main events. Just as at the Olympics, the ranking is produced on the basis of the decreasing number of first places. Similarly, the principle of equality between sports is observed, with all gold medals having the same value, irrespective of the discipline.

*The 53 sports taken into account: Aerial Sports, American Football, Archery, Automotive, Badminton, Baseball, Basketball, Boxing, Canoe and Kayak, Climbing, Cycling, Deep Sea Diving, Equestrian, Fencing, Football, Golf, Gymnastics, Handball, Field Hockey, Ice Sports, Jet Ski, Judo, K1, Karate, Motorcycling, Orienteering, Parachuting, Pentathlon, Petanque, Roller-skating, Rowing, Rugby, Sailing, Shooting, Ski, Snowboarding, Snowmobiling, Squash, Street Hockey, Surf, Swimming, Table Tennis, Taekwondo, Tennis, Track & Field, Triathlon, Twirling, Volleyball, Wakeboarding, Water Ski, Weightlifting, Wrestling, and Wushu             

About Havas Sports & Entertainment

Havas Sports & Entertainment is Havas Media's global sports and entertainment communication network and operates globally through 20 offices across 4 continents.
Its 400 professionals offer strategic and operational support to brands, media and institutions. They work to connect brands to the world of sport, broadcast, films, music gaming, arts, celebrities and causes by creating and delivering experiences and unique content for the consumer. Havas Sports & Entertainment's core capabilities impact all areas of sponsorship and brand integration: ranging from strategic planning and communication platforms creation, rights negotiation, activation programs and implementation, to performance assessment.

Havas Sports & Entertainment international clients include:  Coca-Cola, adidas, McDonald's, Veolia, Allianz, Mars, Repsol, Areva, Carrefour, Orange, Unilever, BMI, Santander, EDF & EDF Energy, Air Asia, Puig, Motorola, PSA Peugeot Citroën, Reckitt Benckiser, LVMH, sports organizations such as FIFA, the Argentinean Tennis Association, the Association of Tennis Professionals, the English Premier League, the International Cricket Council, 2011 Pan American Games, and media such as Sky TV, among others.


Havas Sports & Entertainment
Melina Baetti

Network Communications Manager
+33 (0)1 58 47 82 56