Havas Sports & Entertainment

Media Center


The 'Annecy 2018' association, created in June 2009 to present the candidacy of the city of Annecy as the future host of the 2018 Winter Olympic Games and Winter Paralympics Games, has officially announced Havas Sports & Entertainment (HSE) as the contracted agency concluding an invitation to tender launched last October.

The agency will accompany the Committee over the ensuing 19 months on behalf of their communication and marketing effort in France and internationally, until the date in which the International Olympic Committee will elect the host city.

Havas Sports & Entertainment has previously accompanied Annecy 2018 during their successful French national candidature phase against the cities of Grenoble, Nice and Pelvoux.

The Annecy 2018 Committee - from this point forward to be referred to as " French Applicant City " - has decided to entrust, until July 2011, various missions to the same team that accompanied the Committee during the pre-candidature phase. Various teams from Havas Sports & Entertainment will be mobilized for a variety of missions: consulting and strategic benchmarking, marketing & communication strategy, and press relations in France and internationally.

Havas Sports & Entertainment was awarded this mission by successfully responding to tender invitations proposed by the Committee last October. HS&E worked in association with the following first round partners:

  • 360 Euro RSCG, creativity, web creation
  • Mégaphone Team, event organization
  • Altius Prod, audiovisual production
  • Havas Media, purchase of media space

Gilles Portelle, General Director of Havas Sports & Entertainment France, said, " We are particularly proud that the Annecy 2018 Committee has renewed their confidence in our team to take on this major international challenge that faces France over the impending months. We pledge all of our available Olympic knowledge and resources and will mobilize the strength of our entire international network to the success of this major international sporting bid".

The other bidding cities up against Annecy 2018, not to be forgotten, are Munich (Germany) and PyeongChang (South Korea).

Havas Sports & Entertainment project team

Coordination: Claire Jouet de Robiano
Consulting-Designated team: Florent Garrigoux, Claire Bayard, Nicolas Meunier
Press Relations: Laurent Dupont, Anne-Christine Dugény et Nicolas Poncy
Media Partnerships: Emmanuel Blacque-Belair
International Communications Manager: Alexandra Russel Felli

About Havas Sports & Entertainment

Havas Sports & Entertainment is Havas Media's global sports and entertainment communication network and operates globally through 20 offices across 4 continents.

Its 400 professionals offer strategic and operational support to brands, media and institutions. They work to connect brands to the world of sport, broadcast, films, music gaming, arts, celebrities and causes by creating and delivering experiences and unique content for the consumer. Havas Sports & Entertainment's core capabilities impact all areas of sponsorship and brand integration: ranging from strategic planning and communication platforms creation, rights negotiation, activation programs and implementation, to performance assessment

Havas Sports & Entertainment international clients include:  Coca-Cola, adidas, McDonald's, Veolia, Allianz, Mars, Repsol, Areva, Carrefour, Orange, Unilever, BMI, Santander, EDF & EDF Energy, Air Asia, Puig, Motorola, PSA Peugeot Citroën, Reckitt Benckiser, LVMH, sports organizations such as FIFA, the Argentinean Tennis Association, the Association of Tennis Professionals, the English Premier League, the International Cricket Council, 2011 Pan American Games, and media such as Sky TV, among others.


Havas Sports & Entertainment France contact
Press Relations Director                      
Laurent DUPONT      
+33 (0)6 07 04 92 93

Havas Sports & Entertainment Global contact
Network Communication Manager
+33 (0)1 58 47 82 56