Havas Sports & Entertainment

Media Center


The Havas Sports & Entertainment network took home two awards at the Valencia Festival of Media on Tuesday night, and was commended in two additional categories.

Havas Sports & Entertainment was thrilled to be recognized at this global festival.

  • Havas Entertainment Mexico, along with MPG Mexico, won the Effectiveness Award for their campaign Snickers Urbania.
  • Cake/Havas Sports & Entertainment UK, working with a slew of Havas Media agencies, won Best Event/Activation for EDF Green Britain Day. The EDF Green Britain Day campaign was also commended in the Consumer Benefit category.
  • Havas Sports & Entertainment Portugal was commended for their work with Caixa "A Women's Story" in the Best Targeted Campaign category.

"We couldn't be happier about starting off the year with these recognitions," said Lucien Boyer, President and CEO of the Havas Sports & Entertainment network, "The campaigns that were awarded and commended have shown unique achievement in connecting brands to their consumers and reaching set objectives. Whether it is through experiential events or televised brand content, they've succeeded in standing out through their creativity. We are proud to have contributed to Havas Media's recognition as Agency Network of the Year."

The Festival of Media accolades come on the heels of recent award wins in the UK and France.

Cake, the network's entertainment arm in the UK, recently received the Revolution Award for Best use of Online PR for their work with the Prince's Rainforest Project.

At the first edition of the French Grand Prix du Brand Content held in March, Havas Sports & Entertainment France made a strong showing. Their campaign for the French Federation for the Blind (FAF) for the celebration of Louis Braille's bicentennial won gold for "Best Advertorial Campaign". They were also awarded bronze in the same category for their veterinarian Mars Petcare channel "TV Veto".

About Havas Sports & Entertainment

Havas Sports & Entertainment is Havas Media's global sports and entertainment communication network and operates globally through 20 offices across four continents.

Its 400 professionals offer strategic and operational support to brands, media and institutions. They work to connect brands to the world of sport, broadcast, films, music, gaming, arts, celebrities and causes by creating and delivering experiences and unique content for the consumer. Havas Sports & Entertainment's core capabilities impact all areas of sponsorship and brand integration: ranging from strategic planning and communication platforms creation, rights negotiation, activation programs and implementation, to performance assessment

Havas Sports & Entertainment international clients include:  Coca-Cola, adidas, Hyundai Kia, Veolia, Allianz, Mars, Repsol, Areva, Carrefour, Orange, BMI, Santander, EDF & EDF Energy, Puig, Motorola, PSA Peugeot Citroën, Reckitt Benckiser, LVMH, FxPro, sports organizations such as FIFA, the Argentinean Tennis Association, the Association of Tennis Professionals, the English Premier League, the International Cricket Council, 2011 Pan-American Games, the Annecy 2018 Bid Committee and media such as Sky TV, among others.


Havas Sports & Entertainment Global
Melina Baetti

Network Communications Manager
Tel: +33 (0)1 58 47 82 56