Havas Sports & Entertainment

Media Center


Press release - 21st September 2011


Brand engagement network, Havas Sports & Entertainment, has been appointed by Eurostar to support them on creative campaign development and activation, including PR and experiential, for its sponsorship properties.

The Havas Sports & Entertainment team will be led by Fredda Hurwitz, Global VP for Strategic Planning, Marketing&Communications and will involve the creative, PR and experiential departments from the UK, France, The Netherlands and Belgium offices.

Nina Ferrier, Head of Sponsorship at Eurostar commented: “Havas Sports & Entertainment combine creative thinking with an in-depth understanding of sport and its audiences. We feel they are a great fit for us and look forward to working with them during what will be an exciting year for sport and culture.

Lucien Boyer, Global CEO and President of Havas Sports & Entertainment added: “Eurostar is one of Europe’s pioneering brands and we are extremely proud to be working with them on such an exciting project across a number of markets.

“At Havas Sports & Entertainment, we turn consumers into fans by uniting them with their passions. Over the coming year Eurostar will be creating a programme of events that bring together culture, sport and entertainment from right across Europe and we look forward to helping them share their stories with the public."

About Havas Sports & Entertainment
Havas Sports & Entertainment is Havas Media’s global brand engagement network and operates globally through 30 offices across five continents.

Havas Sports & Entertainment’s international clients include: Coca-Cola, adidas, Hyundai Kia, Castrol, Louis Vuitton, Orange, Veolia, Yahoo!, Allianz, Mars, Repsol, Areva, BMI, Santander, EDF & EDF Energy, Puig, Powerade, PSA Peugeot Citroën, Reckitt Benckiser and Lloyds Banking Group.

Sports organizations include FIFA, the Argentinean Tennis Association, the English Premier League, the International Cricket Council, the 2011 Pan-American Games, the French Golf Federation, and media groups such as Sky TV and Bolloré Media. Havas Sports & Entertainment is the official organizer of the Global Sports Forum Barcelona, alongside the City of Barcelona.

Its 500 professionals connect brands to fans by helping them share who they are in relevant, meaningful and inspiring ways by developing great ideas. This could be in the form of sponsorship, content creation, partnerships, celebrity-endorsement…In turn, they help take consumers, turn them into fans and ultimately into true brand loyal advocates - customers. The reason we are successful is because we listen, we empathize, we measure and we analyze the communities that fans belong to, to ensure that what they want and what brands want to offer is aligned. In so doing, we help enhance their passions.

Havas Sports & Entertainment incorporates the audio-visual production company Havas Productions (France), the event production company Havas Event (France), as well as brand entertainment pioneers Cake, set-up through offices in the UK, France and the US.

For more information please visit www.havas-se.com, join our Facebook community (www.facebook.com/havas.se) or follow us on Twitter (@havas_se)