Havas Sports & Entertainment

Media Center


Havas Media is strengthening its UK presence by creating a new network offer that combined the strength of its UK operating companies.

As of July 1, Havas Sports & Entertainment will enable clients to benefit from the expertise of both sports marketing consultants, Havas Sports, and brand entertainment specialists, Cake.

Grouping the expertise of well-established agencies Havas Sports and Cake, Havas Sports & Entertainment UK will expand the Havas Media offer and presence in the UK market.

Havas Sports and Cake joined the Havas Sports & Entertainment network in 2007 and 2008 respectively, and now share the same building at Stephen Mews W1.

Havas Sports & Entertainment UK now provides a far broader approach to clients by offering brands a fully integrated approach to their challenges. They are committed to connecting people's passions to brands in an entertaining and leading-edge way.

The agencies will offer brands and clients  a wide range of specialized services, focusing on sports and entertainment, strategic consulting and planning, activation activities  rights management and measurement services.

Havas Sports, managed by Keith Impey, Marcus Wight, and Tim Howland, bring a wealth of experience in the sports market, and extensive relationships at senior levels in all areas of the sports industry, including the major rights holders and agencies.  They also offer clients state-of-the art research and analytical tools, through their branded research entity, Havas Sports & Entertainment Insight.

Keith Impey said, "It's great news to have access to the complimentary skills offered by the highly respected Cake team. It obviously makes more sense to clients for us to be able to front experts in all event-based projects, not just sport."

Cake is the market leader in brand entertainment, and headed up by founding partners Mike Mathieson, Mark Whelan and Adrian Pettett. Cake has built an excellent reputation for fusing the skills of PR, Social Media, Experiential and Content Creation for a wide range of clients including Motorola, Sky, Sainsbury's, Unilever and Carling.

Mike Mathieson added, "This is a really exciting development for us in London, particularly as we head towards the 2012 Olympic Games. Havas Sports & Entertainment can draw on the group's pedigree having worked with brands at every Games since Barcelona in 1992."

Both companies will retain their independence and clients but collaborate whenever the opportunity exists. Lucien Boyer, President of the Havas Sports & Entertainment network commented, "We understand what brands are looking for and have a team of 90 in London really talented people with expertise in strategic consultancy, research and evaluation, activation, experiential, digital, social media, creative, live events and PR."

The Havas Sports & Entertainment network now operates in 20 countries including UK, France, Spain, China, India, Italy, South Africa, Mexico, Argentina, Portugal, Poland and works alongside the Havas Groups' offices across the Globe. Please visit their Web site for more information at http://www.havas-se.co.uk.

About Havas Sports & Entertainment

Havas Sports & Entertainment is Havas Media's global sports and entertainment communication and brand integration network and operates through 20 offices including France, the UK, Spain, Portugal, Germany, Poland, Netherlands, Argentina, Chile, Peru, Italy, China, India, Malaysia, and Mexico.

Its 400 professionals offer strategic and operational support to brands and institutions. Havas Sports & Entertainment's core capabilities impact all areas of sponsorship and brand integration, ranging from sponsorship evaluation and engineering, strategic planning, rights negotiation, branded content, sponsorship activation programs and implementation, to performance assessment. They work to connect brands to the world of sport, broadcast, films, music gaming, arts, celebrities and CSR by creating and delivering experiences and unique content for the consumer.

Havas Sports & Entertainment UK clients include: Adidas, AirAsia, ASDA, Boss Fragrances (P&G),  EDF Energy, Friends Provident, Chewits, Konami, Blue Square, National Lottery, Peugeot, Zurich, Ascot, Lawn Tennis Association, Laureus World Sports Awards, Premier League, Vodafone, Carling, Motorola, Sky, Ben & Jerry's, Sainsbury's vinspired, V Festival, Magners, The Prince's Rainforest Project, Pot Noodle, Visit London and Unilever.


Havas Sports & Entertainment UK
Andrew Fraser

Senior Account Executive
0207 307 1346 / 07880 705 138

Havas Sports & Entertainment Global
Melina Baetti

Network Communication Manager
Tel: +33 (0)1 58 47 82 56