Havas Sports & Entertainment

Media Center


Havas Sports & Entertainment (HS&E), the global sports and entertainment network of Havas Group, today announced the opening of their office in São Paulo, Brazil.

The opening of the Brazil operation takes the network’s growing global expansion to 25 offices in 20 countries, and firmly solidifies HS&E‘s presence in this fast growing market as it prepares for the 2014 FIFA World Cup and 2016 Summer Olympics Games. Following a highly successful, fully integrated global campaign with Yahoo!, which culminated in a penalty shoot out event in Rio de Janeiro, HS&E is bolstering support for its local and global clients with the appointment of Eduardo Corch, former head of sports marketing for adidas, and recently appointed General Manager for the Brazilian operation.

Corch has 10 years of experience in sports marketing with agencies, clubs and brands. In his role at adidas, Corch worked with clubs such as Fluminense andPalmeiras, and managed partnerships and projects with international football stars such as Kaka, Lucio and Luis Fabiano amongst others.

 “It is clear that the Brazilian market is growing in every sense of the word. Major sporting events, concerts, festivals and international celebrations are coming to our country at an accelerated rate,” began Corch. “Havas Sports & Entertainment is truly well positioned to continue delivering strong, creative ideas to brands and federations looking to stand out in Brazil, and connect with consumers around these big events.”

Havas Sports & Entertainment Brazil will offer brands and institutions a wide-range of specialized services including strategic consulting and planning, brand integration, activation and research services. Corch and his team will benefit from support from Havas Brazil, a division of the Havas Group housing the agencies Z+, Media Contacts, Mobext and Lattitud, led by Havas Brazil and Havas Digital Latin America CEO, Ricardo Reis.

Reis commented, “We are delighted to welcome Eduardo to manage the Brazilian operation for Havas Sports & Entertainment. His experience, connections and attitude are the perfect mix to develop and grow HS&E’s strong offer. We look forward to creating synergies between this new entity and our Z+ and Havas Digital teams.”

Lucien Boyer, President and CEO of the Havas Sports & Entertainment network added, "Brazil is a country with a strong history in sport and, music, all supported by a very passionate people. Our presence in this market is a key step for our global network to fully service our clients and help brands leverage their presence in a place where celebration will clearly become the heart of brand experience. We will work closely with Eduardo to bring our established international expertise to this market.”

Havas Sports & Entertainment will join Yahoo! to present their global engagement campaign around the World Cup, at the Global B2B Football conference Soccerex, on November 23rd at 4 pm in Rio de Janeiro. Boyer will be joined by Ligia Carmo, Brand Director, Yahoo! Brazil, to present "Blending the online and offline: How Yahoo! engages fans around the world's biggest sporting events". A reception and media interviews will follow the workshop.
About Havas Sports & Entertainment

Havas Sports & Entertainment is Havas Group’s global sports and entertainment communication network and operates globally through 25 offices across four continents.
Its 400 professionals offer strategic and operational support to brands, media and institutions. They work to connect brands to the world of sport, broadcast, films, music, gaming, arts, celebrities and causes by creating and delivering experiences and unique content for the consumer. Havas Sports & Entertainment’s core capabilities impact all areas of sponsorship and brand integration: ranging from strategic planning and communication platforms creation, rights negotiation, activation programs and implementation, to performance assessment.

Havas Sports & Entertainment international clients include: Coca-Cola, adidas, Hyundai Kia, Castrol, Louis Vuitton, Orange, Veolia, Allianz, Mars, Repsol, Areva, Carrefour, BMI, Santander, EDF & EDF Energy, Puig, PSA Peugeot Citroën, Reckitt Benckiser, FxPro, sports organizations such as FIFA, the Argentinean Tennis Association, the Association of Tennis Professionals, the English Premier League, the International Cricket Council, 2011 Pan-American Games, the Annecy 2018 Bid Committee, the Ryder Cup 2018 French Bid, and media such as Sky TV, among others. Havas Sports & Entertainment is the official organizer of the Global Sports Forum Barcelona, alongside the City of Barcelona.
Havas Sports & Entertainment incorporates the audio-visual production agency Havas Productions, as well as brand entertainment pioneers Cake, set-up through office in London, Manchester and New York City.

For more information please visit www.havas-se.com


Havas Sports & Entertainment Global
Melina Baetti / Network Communications Manager
+33 (0)1 58 47 82 56

Havas Sports & Entertainment Brazil
Eduardo Corch / Director, Brazil
+55 11 2889-5677

Agência Ideal – PABX: +55 11 3035-2161
Alexandre Spínola – alexandre.spinola@agenciaideal.com.br
Telephone: (11) 3035-2189 / 7753-6058
Bruna Sion – bruna.sion@agenciaideal.com.br
Telephone: (11) 3035-2171 / 7810-9513