Havas Sports & Entertainment

Media Center


Havas Sports & Entertainment has made a top-level hire with the appointment of Fredda Hurwitz, former Managing Director of Cunning UK.

Hurwitz joins the Havas Sports & Entertainment central team in Paris as the Global Strategic Planning Director to help strengthen the network's strategic and planning capabilities. She will support the new business development teams at both the local and global level to leverage existing clients and grow new business opportunities

Hurwitz brings 20 years of experience in brand communications, marketing and sponsorship, having held senior level strategic and management positions at Momentum Worldwide, Redmandarin, NFL International, NHL International and Disney Consumer Products EMEA. Former international and regional clients include American Express, HSBC Premier, Novartis, Bacardi, MINI, and Nespresso as well as a range of other blue-chip brands across a broad spectrum of industries.

Lucien Boyer, CEO of Havas Sports & Entertainment said, "Fredda will be an exceptional addition to our team. Her enthusiasm and extensive experience in the business will help drive our network on all levels of our business and strategic ambitions. We are excited to welcome her at this key time in our expansion and work with brands looking to communicate on a global scale."

Following two years of rapid growth for the Havas Sports & Entertainment network, it became increasingly clear that the time was right to deepen our level of support to clients, by providing a more cohesive approach to our strategic and creative output. Hurwitz's experience in top-level management on both the agency and brand sides makes her uniquely positioned to help deliver against these objectives and our vision to become the leading global sports and entertainment communication and brand integration network.

Hurwitz said, "Few networks have experienced such aggressive and successful growth recently, so being able to join this dynamic group at such a pivotal moment in their evolution is truly a great and exciting opportunity. I look forward to working with this diverse team to deliver compelling, strategically sound, commercially viable and creatively powerful work for our clients".

Hurwitz will work out of both Paris and London, to support her involvement in both local and global aspects of strategy and planning.

About Havas Sports & Entertainment

Havas Sports & Entertainment is Havas Media's global sports and entertainment communication and brand integration network and operates through 20 offices including France, the UK, the US, Spain, Portugal, Germany, Poland, Netherlands, Argentina, Chile, Peru, Italy, China, India, Malaysia, and Mexico.

Its 400 professionals offer strategic and operational support to brands and institutions. Havas Sports & Entertainment's core capabilities impact all areas of sponsorship and brand integration, ranging from sponsorship evaluation and engineering, strategic planning, rights negotiation, branded content, sponsorship activation programs and implementation, to performance assessment. They work to connect brands to the world of sport, broadcast, films, music gaming, arts, celebrities and CSR by creating and delivering experiences and unique content for the consumer.

Havas Sports & Entertainment international clients include:  Coca-Cola, adidas, Bank of China, Coty, McDonald's, Veolia, Repsol, Areva, Carrefour, Orange, Unilever, Satyam, Santander, Winterthur, EDF & EDF Energy, Air Asia, Puig, Nintendo, Motorola, Peroni, PSA, Reckitt Benckiser, LVMH and sports organizations such as the Argentinean Tennis Association, the Association of Tennis Professionals, the English Premier League, and the French Golf Federation, among others.


Havas Sports & Entertainment Global
Melina Baetti
Network Communication Manager
Tel: +33 (0)1 58 47 82 56