COMPRESSPORT® appoints Havas Sports & Entertainment to develop its Social Media strategy
April 10, 2013 - Paris
Following a competitive pitch, COMPRESSPORT®, a producer of high-tech compression apparel and equipment, has selected Havas Sports & Entertainment (HS&E), the brand engagement agency of Havas, to develop and implement its social media strategy across the 60 countries where COMPRESSPORT® is present.
HS&E is tasked with defining and managing the brand’s digital action plan, product launch campaigns, platform experiences, community management activities and leveragingCOMPRESSPORT®’s numerous partners, athletes, and events to demonstrate the brand’s focus on technological innovation and engage consumers around their passion for sports. The appointment will be for a period of three years.
Frédéric Saint-Sardos, Head of Social Media at HS&E France, commented:
“We are thrilled to support COMPRESSPORT® and lend our expertise to growing their thriving online platform for fans worldwide, as they continue to develop their social media strategy. Our creative and insight-led solutions will help COMPRESSPORT® connect with and engage their fan community and further enhance their brand.”
Created in 2008, COMPRESSPORT® has quickly become a leader in the sports compression products market.
In just a few years, the business has become a point of reference thanks to its technical characteristics and special fibers, as well as its extraordinary design and exceptional quality.
COMPRESSPORT® works in collaboration with athletes and scientists to meet athletes’ needs regarding compression, endurance and rehabilitation. Created in Switzerland, all products are developed and made in Europe.
More than 500 professional athletes around the world choose COMPRESSPORT®. It is the official supplier of compression apparel for the French Swimming Federation and the French Tennis Federation, and is the official partner for a number of world-renowned trail runners, such as Sébastien Chaigneau, and triathlon runners, including Frederik Van Lierde.
From Europe to Asia, South Africa to Australia, COMPRESSPORT® is present in over 60 countries and is a global presence for athletes who often travel and can benefit from COMPRESSPORT® products and services wherever they are.
For more information visit www.compressport.com
Contact: Havas Sports & Entertainment
Global: Julia Furman
T: +33(0) 1 58 47 82 72
About Havas Sports & Entertainment
Havas Sports & Entertainment is the global brand engagement network of HAVAS.
Part of HAVAS MEDIA GROUP, our 35 offices in 20 markets include Havas Sports & Entertainment and ignition agencies.
Our ambition is to be the best at connecting brands with people via their passions using creativity, media and technology to deliver experiences, content and social engagement.
Together we are 500 colleagues with a diverse set of skills and backgrounds, delivering the best in strategy, research, brand communication, activation and live experience globally. This enables us to provide our clients with customized solutions based on a deep understanding of what binds people together into communities: shared passions.
Havas Sports & Entertainment agencies strategically assess how brands can create meaningful relationships with people leveraging their passion for sport and entertainment through content, SoMe, PR, and social experiences.
ignition delivers large-scale experiential marketing campaigns through socially conscious, sustainable events.
Our network benefits from the expertise of two strategic partners: Benza, our experiential marketing partner in Brazil, and London based Seven46, specializing in editorial communications and bid campaigns.
International clients include: adidas, Atos, BBVA, BMW, BP, The Coca-Cola Company, Danone, Delta Air Lines, EDF, ESPN, Hyundai, Kia, Lloyds Banking Group, LVMH, Mars, Nike, Orange, Procter & Gamble, PSA Peugeot Citroën, Puig, Reebok, Reckitt Benckiser, Santander, the United Nations Foundation, Victoria’s Secret, Yahoo! and YouTube and sports organizations such as Roland Garros, the Argentinean Tennis Association, Chelsea FC, the English Premier League, FIFA, the French Golf Federation, the International Rugby Board, the Italian Rugby Federation, Major League Baseball, and the National Football League.