Brand Experience Agency ignition Appoints John Teter as Global Creative Director
Brand Experience Agency ignition
Appoints John Teter as Global Creative Director
ATLANTA – International experiential leader ignition, part of the Havas Sports & Entertainment network, announced today the appointment of former VP, Creative Director of OgilvyAction, John Teter as their new global creative director.
Consistent with the agency’s growth and expansion, this role entails global leadership of extending ignition brand’s presence while driving creative innovation into the heart of every program to take full advantage of the convergence of earned, paid and owned media opportunities in experiential briefs.
Based at the agency’s headquarters in Atlanta, Teter is also charged with optimizing creative synergies between Havas Group sister companies in experience-based campaigns. ignition’s clients include some of the world’s most famous consumer brands such as Harley-Davidson, Yahoo!, Coca-Cola, KIA, Victoria’s Secret, Samsung and NFL.
With numerous national awards, double-digit brand lift results and diverse design and creative leadership experience on international programs for Kodak, Durex, Coca-Cola, Zoosk.com and The Weather Channel, Teter is ideally positioned to lead ignition’s growth strategy to attract multi-talented creative people to its core.
“Experiential Marketing is a vital player in the marketing mix revolution,” said CMO CA Hersom. “It’s not about bolting on social media tactics; it’s about delivering mind-blowing experiences that consumers expect from massive brands. People want to participate in the lives of brands - whether at an event or the ability to experience brand actions repeatedly—sharing, conversing, customizing, endorsing. We call it ‘re-living,’ and creative innovation delivered via compelling content that is consumer ownable is key to transformational results.”
Prior to OgilvyAction, John served in creative leadership roles at Artemis Creative and Partners + Napier. Recently, he led the creative team responsible for the multi-country experiential program for vitaminwater.
ignition has offices in Atlanta, Chicago, New York City, Moscow and London and is part of Havas Sports & Entertainment’s global network of 35 offices in 20 countries. Learn more at www.ignition-inc.com.
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Ignition (USA): Christina Dailey
Marketing Communications Manager
Christina.email@example.com / +1 678-539-6937
Havas Sports & Entertainment (Global): Julia Furman
Network Communications Manager
Julia.firstname.lastname@example.org / +33 1 58 47 82 72